/* Koupe Media PPC Services v2.3.0 */
.km-ppc-page{overflow:hidden;background:#fff}
.km-ppc-page .km-kicker--light{color:#fff}
.km-ppc-page .km-kicker--light:before{background:var(--km-orange)}
.km-ppc-page ul{padding-left:20px}
.km-ppc-page li::marker{color:var(--km-orange)}

.km-ppc-hero{position:relative;overflow:hidden;padding:72px 0 0;background:linear-gradient(135deg,#fffaf6 0%,#fff 47%,#f7f5ff 100%)}
.km-ppc-hero:before{content:"";position:absolute;inset:0;background-image:radial-gradient(rgba(244,117,20,.14) 1px,transparent 1px);background-size:24px 24px;mask-image:linear-gradient(to right,#000,transparent 56%);opacity:.43}
.km-ppc-hero__glow{position:absolute;border-radius:50%;filter:blur(64px);opacity:.34;pointer-events:none}
.km-ppc-hero__glow--one{width:360px;height:360px;background:#ffb777;right:7%;top:4%}
.km-ppc-hero__glow--two{width:300px;height:300px;background:#8979ff;right:30%;bottom:0}
.km-ppc-hero__grid{position:relative;z-index:2;display:grid;grid-template-columns:minmax(0,1fr) minmax(480px,.94fr);gap:64px;align-items:center}
.km-ppc-hero__content{padding:28px 0 72px}
.km-ppc-hero h1{margin:0 0 25px;color:var(--km-purple);font-size:clamp(3.35rem,6.3vw,5.9rem);line-height:.95;letter-spacing:-.064em;font-weight:900;max-width:800px}
.km-ppc-hero h1 em{font-style:normal;color:var(--km-orange);position:relative;white-space:nowrap}
.km-ppc-hero h1 em:after{content:"";position:absolute;left:2%;right:0;bottom:-7px;height:9px;background:rgba(244,117,20,.2);border-radius:50%;transform:rotate(-1deg)}
.km-ppc-hero__notes{display:flex;gap:10px;flex-wrap:wrap;margin-top:29px}
.km-ppc-hero__notes span{padding:9px 12px;border:1px solid rgba(59,54,99,.12);border-radius:999px;background:rgba(255,255,255,.8);color:var(--km-purple);font-size:.69rem;font-weight:800;box-shadow:0 8px 20px rgba(59,54,99,.05)}
.km-ppc-hero__small{max-width:690px;margin:22px 0 0;color:var(--km-muted);font-size:.78rem;line-height:1.7}
.km-ppc-hero__visual{position:relative;min-height:650px;display:grid;place-items:center}
.km-ppc-visual-frame{position:relative;width:min(100%,610px);padding:32px 24px 35px;border-radius:38px 38px 0 0;background:linear-gradient(155deg,var(--km-purple) 0%,#292344 72%);box-shadow:0 35px 90px rgba(46,38,86,.24)}
.km-ppc-visual-frame:before{content:"";position:absolute;inset:20px;border:1px solid rgba(255,255,255,.12);border-radius:27px 27px 0 0}
.km-ppc-visual-frame>img{position:relative;z-index:1;width:100%;border-radius:24px;box-shadow:0 24px 55px rgba(12,9,30,.2)}
.km-ppc-float{position:absolute;z-index:3;padding:13px 16px;border:1px solid rgba(255,255,255,.8);border-radius:15px;background:rgba(255,255,255,.96);box-shadow:0 17px 42px rgba(24,20,47,.2)}
.km-ppc-float small,.km-ppc-float strong{display:block}.km-ppc-float small{color:var(--km-muted);font-size:.64rem}.km-ppc-float strong{color:var(--km-purple);font-size:.86rem}
.km-ppc-float--one{right:-24px;top:76px}.km-ppc-float--two{left:-26px;bottom:84px}.km-ppc-float--three{right:12px;bottom:22px;display:flex;align-items:center;gap:8px}.km-ppc-float--three span{width:10px;height:10px;border-radius:50%;background:var(--km-orange);box-shadow:0 0 0 6px rgba(244,117,20,.12)}
.km-ppc-hero__route{position:relative;z-index:4;min-height:82px;display:flex;align-items:center;justify-content:center;gap:9px;flex-wrap:wrap;padding:18px 20px;background:#fff;border-radius:20px 20px 0 0;box-shadow:0 -12px 42px rgba(40,31,88,.08)}
.km-ppc-hero__route p{margin:0 7px 0 0;color:var(--km-mid);font-size:.74rem}.km-ppc-hero__route a{padding:8px 12px;border-radius:999px;background:#fff4eb;color:#a94b06;font-size:.68rem;font-weight:800;text-decoration:none}.km-ppc-hero__route a:hover{background:var(--km-orange);color:#fff}

.km-ppc-fit{background:#fff}.km-ppc-fit__grid{display:grid;grid-template-columns:1fr 1fr;gap:24px}.km-ppc-fit-card{display:grid;grid-template-columns:64px 1fr;gap:24px;padding:36px;border:1px solid var(--km-line);border-radius:26px;background:#fff;box-shadow:0 18px 52px rgba(31,26,66,.08)}
.km-ppc-fit-card__icon{display:grid;place-items:center;width:62px;height:62px;border-radius:19px;font-size:1.55rem;font-weight:900}.km-ppc-fit-card--yes .km-ppc-fit-card__icon{background:#eef9f2;color:#16854a}.km-ppc-fit-card--warn .km-ppc-fit-card__icon{background:#fff2e9;color:var(--km-orange)}
.km-ppc-fit-card h3{margin:0 0 14px;color:var(--km-purple);font-size:1.35rem}.km-ppc-fit-card ul{margin:0;color:var(--km-text);line-height:1.75}.km-ppc-fit-card li{margin:6px 0}

.km-ppc-audience{background:var(--km-soft)}.km-ppc-audience__grid{display:grid;grid-template-columns:minmax(0,.9fr) minmax(460px,1.1fr);gap:76px;align-items:center}.km-ppc-audience__copy p{font-size:1.01rem;line-height:1.85}.km-ppc-compare{padding:28px;border-radius:28px;background:#fff;border:1px solid var(--km-line);box-shadow:0 20px 54px rgba(31,26,66,.08)}.km-ppc-compare__label{display:block;margin-bottom:12px;color:var(--km-orange);font-size:.7rem;font-weight:850;text-transform:uppercase;letter-spacing:.13em}.km-ppc-compare article{display:grid;grid-template-columns:116px 1fr auto;gap:16px;align-items:center;padding:20px 0;border-bottom:1px solid var(--km-line)}.km-ppc-compare article:last-child{border-bottom:0}.km-ppc-compare strong{color:var(--km-purple);font-size:1.05rem}.km-ppc-compare p{margin:0;color:var(--km-text);font-size:.83rem}.km-ppc-compare a{font-size:.72rem;text-decoration:none;white-space:nowrap}

.km-ppc-routes{background:linear-gradient(145deg,#312b5a 0%,#3b3663 58%,#2b264d 100%);color:#fff}.km-ppc-routes h2{color:#fff}.km-ppc-routes .km-section-head>p{color:rgba(255,255,255,.72)}.km-ppc-route-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}.km-ppc-route{display:flex;flex-direction:column;min-height:300px;padding:28px;border-top:4px solid var(--km-orange);border-radius:24px;background:#fff;color:var(--km-purple);text-decoration:none;box-shadow:0 18px 42px rgba(17,12,42,.18);transition:transform .25s ease,box-shadow .25s ease}.km-ppc-route:hover{transform:translateY(-7px);box-shadow:0 25px 58px rgba(17,12,42,.27)}.km-ppc-route>span{display:grid;place-items:center;width:40px;height:40px;border-radius:12px;background:#fff1e6;color:var(--km-orange);font-size:.72rem;font-weight:900}.km-ppc-route strong{margin:50px 0 13px;color:var(--km-purple);font-size:1.4rem;line-height:1.15}.km-ppc-route p{margin:0;color:#615d73;font-size:.83rem;line-height:1.72}.km-ppc-route em{margin-top:auto;padding-top:22px;color:var(--km-orange);font-size:.75rem;font-style:normal;font-weight:850}.km-ppc-route--accent{border-top-color:rgba(255,255,255,.75);background:linear-gradient(145deg,#f47514,#e85b0a);color:#fff}.km-ppc-route--accent>span{background:rgba(255,255,255,.2);color:#fff}.km-ppc-route--accent strong,.km-ppc-route--accent p,.km-ppc-route--accent em{color:#fff}

.km-ppc-platforms{background:#fff}.km-ppc-platform-grid{display:grid;grid-template-columns:1fr 1fr;gap:26px}.km-ppc-platform{position:relative;padding:42px;border:1px solid var(--km-line);border-radius:30px;background:linear-gradient(180deg,#fff,#fbfaff);box-shadow:0 20px 55px rgba(31,26,66,.08);overflow:hidden}.km-ppc-platform:after{content:"";position:absolute;width:220px;height:220px;border-radius:50%;right:-100px;bottom:-120px;opacity:.12}.km-ppc-platform--google:after{background:var(--km-orange)}.km-ppc-platform--microsoft:after{background:var(--km-purple-2)}.km-ppc-platform__mark{display:grid;place-items:center;width:62px;height:62px;border-radius:19px;margin-bottom:38px;font-size:1.2rem;font-weight:900}.km-ppc-platform--google .km-ppc-platform__mark{background:#fff1e6;color:var(--km-orange)}.km-ppc-platform--microsoft .km-ppc-platform__mark{background:#f0edff;color:var(--km-purple-2)}.km-ppc-platform h3{margin:0 0 13px;color:var(--km-purple);font-size:2rem}.km-ppc-platform>p{font-size:.94rem;line-height:1.8}.km-ppc-platform>div{display:flex;gap:8px;flex-wrap:wrap;margin:22px 0}.km-ppc-platform>div strong{width:100%;color:var(--km-purple);font-size:.72rem;text-transform:uppercase;letter-spacing:.12em}.km-ppc-platform>div span{padding:8px 10px;border-radius:999px;background:var(--km-soft);color:var(--km-mid);font-size:.68rem;font-weight:750}

.km-ppc-roi{background:var(--km-soft)}.km-ppc-roi__grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,.9fr);gap:76px;align-items:center}.km-ppc-roi__visual{position:relative;padding:24px;border-radius:32px;background:linear-gradient(145deg,var(--km-purple),#262041);box-shadow:var(--km-shadow)}.km-ppc-roi__visual>img{width:100%;border-radius:21px}.km-ppc-roi__badge{position:absolute;left:-22px;bottom:30px;padding:15px 18px;border-radius:15px;background:#fff;box-shadow:0 18px 42px rgba(31,26,66,.2)}.km-ppc-roi__badge small,.km-ppc-roi__badge strong{display:block}.km-ppc-roi__badge small{font-size:.64rem;color:var(--km-muted)}.km-ppc-roi__badge strong{color:var(--km-purple);font-size:.9rem}.km-ppc-roi__copy p{font-size:.96rem;line-height:1.82}.km-ppc-roi__copy aside{margin:26px 0;padding:23px;border-left:4px solid var(--km-orange);border-radius:0 18px 18px 0;background:#fff;box-shadow:0 12px 35px rgba(31,26,66,.06)}.km-ppc-roi__copy aside strong{color:var(--km-purple)}.km-ppc-roi__copy aside p{margin:8px 0 0;font-size:.84rem}

.km-ppc-first-month{background:#fff}.km-ppc-step-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.km-ppc-step{position:relative;min-height:265px;padding:30px;border:1px solid var(--km-line);border-radius:25px;background:#fff;box-shadow:0 16px 45px rgba(31,26,66,.07)}.km-ppc-step:before{content:"";position:absolute;left:0;top:0;right:0;height:5px;border-radius:25px 25px 0 0;background:linear-gradient(90deg,var(--km-orange),var(--km-purple-2))}.km-ppc-step span{display:grid;place-items:center;width:46px;height:46px;border-radius:14px;margin-bottom:55px;background:#fff1e6;color:var(--km-orange);font-size:.74rem;font-weight:900}.km-ppc-step h3{margin:0 0 10px;color:var(--km-purple);font-size:1.25rem}.km-ppc-step p{margin:0;font-size:.84rem;line-height:1.7}

.km-ppc-included{background:#fffaf6}.km-ppc-included__layout{display:grid;grid-template-columns:minmax(0,1fr) 330px;gap:24px;align-items:stretch}.km-ppc-included-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}.km-ppc-included-card{display:grid;grid-template-columns:46px 1fr;column-gap:16px;padding:25px;border:1px solid rgba(244,117,20,.14);border-radius:22px;background:#fff;box-shadow:0 14px 40px rgba(55,39,23,.06)}.km-ppc-included-card>span{grid-row:1/3;display:grid;place-items:center;width:44px;height:44px;border-radius:13px;background:#fff1e6;color:var(--km-orange);font-size:.7rem;font-weight:900}.km-ppc-included-card h3{margin:0 0 7px;color:var(--km-purple);font-size:1.05rem}.km-ppc-included-card p{grid-column:2;margin:0;font-size:.78rem;line-height:1.65}.km-ppc-measure{padding:32px;border-radius:26px;background:linear-gradient(145deg,var(--km-purple),#292344);color:#fff;box-shadow:0 22px 55px rgba(38,31,75,.2)}.km-ppc-measure h3{margin:0 0 18px;color:#fff;font-size:1.6rem}.km-ppc-measure ul{margin:0 0 22px;color:rgba(255,255,255,.82);line-height:1.75}.km-ppc-measure p{color:rgba(255,255,255,.72);font-size:.8rem}.km-ppc-measure a{color:#fff!important}

.km-ppc-smb{background:#fff}.km-ppc-smb__grid{display:grid;grid-template-columns:minmax(0,1fr) 430px;gap:65px;align-items:center}.km-ppc-smb__copy>p{font-size:1rem;line-height:1.82}.km-ppc-smb__features{display:grid;gap:12px;margin-top:30px}.km-ppc-smb__features article{padding:21px 23px;border:1px solid var(--km-line);border-radius:18px;background:#fff;box-shadow:0 11px 30px rgba(31,26,66,.05)}.km-ppc-smb__features strong{color:var(--km-purple)}.km-ppc-smb__features p{margin:5px 0 0;font-size:.78rem}.km-ppc-smb__side{position:relative;padding:42px;border-radius:30px;background:linear-gradient(145deg,#f6f3ff,#fff7f0);border:1px solid rgba(87,71,228,.14);overflow:hidden}.km-ppc-smb__number{position:absolute;right:-15px;top:-32px;color:rgba(87,71,228,.08);font-size:6rem;font-weight:900}.km-ppc-smb__side h3{position:relative;margin:0 0 15px;color:var(--km-purple);font-size:1.65rem}.km-ppc-smb__side p{position:relative;font-size:.84rem;line-height:1.75}

.km-ppc-why{background:var(--km-soft)}.km-ppc-why__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.km-ppc-why__grid article{padding:30px;border:1px solid var(--km-line);border-radius:24px;background:#fff;box-shadow:0 15px 42px rgba(31,26,66,.06)}.km-ppc-why__grid span{display:grid;place-items:center;width:44px;height:44px;border-radius:13px;margin-bottom:50px;background:#f0edff;color:var(--km-purple-2);font-size:.7rem;font-weight:900}.km-ppc-why__grid h3{margin:0 0 10px;color:var(--km-purple);font-size:1.25rem}.km-ppc-why__grid p{margin:0;font-size:.82rem}.km-ppc-ownership{display:grid;grid-template-columns:200px 1fr auto;gap:24px;align-items:center;margin-top:22px;padding:25px 28px;border-radius:20px;background:var(--km-purple);color:#fff}.km-ppc-ownership strong{font-size:1.05rem}.km-ppc-ownership p{margin:0;color:rgba(255,255,255,.75);font-size:.78rem}.km-ppc-ownership>div{display:flex;gap:14px;flex-wrap:wrap}.km-ppc-ownership a{color:#fff!important;font-size:.72rem;text-decoration:none}

.km-ppc-hub{background:#fff}.km-ppc-hub__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;padding:23px;border:1px solid var(--km-line);border-radius:28px;background:linear-gradient(145deg,#fff,#faf9ff);box-shadow:0 18px 48px rgba(31,26,66,.07)}.km-ppc-hub__grid a{display:flex;align-items:center;justify-content:center;min-height:64px;padding:13px;border:1px solid var(--km-line);border-radius:16px;background:#fff;color:var(--km-purple)!important;text-align:center;text-decoration:none;font-size:.8rem;font-weight:850;transition:transform .2s ease,border-color .2s ease,box-shadow .2s ease}.km-ppc-hub__grid a:hover{transform:translateY(-2px);border-color:rgba(244,117,20,.4);box-shadow:0 12px 28px rgba(244,117,20,.1)}

.km-ppc-resources{background:#fffaf6}.km-ppc-resource-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.km-ppc-resource{display:flex;flex-direction:column;min-height:310px;padding:30px;border:1px solid rgba(244,117,20,.15);border-radius:25px;background:#fff;color:inherit;text-decoration:none;box-shadow:0 16px 44px rgba(55,39,23,.06);transition:transform .25s ease,box-shadow .25s ease}.km-ppc-resource:hover{transform:translateY(-6px);box-shadow:0 23px 52px rgba(55,39,23,.1)}.km-ppc-resource>span{color:var(--km-orange);font-size:.67rem;font-weight:850;text-transform:uppercase;letter-spacing:.12em}.km-ppc-resource h3{margin:48px 0 12px;color:var(--km-purple);font-size:1.3rem}.km-ppc-resource p{margin:0;font-size:.8rem;line-height:1.7}.km-ppc-resource strong{margin-top:auto;padding-top:22px;color:var(--km-orange);font-size:.75rem}

.km-ppc-inputs{background:#fff}.km-ppc-inputs__grid{display:grid;grid-template-columns:minmax(0,.8fr) minmax(520px,1.2fr);gap:70px;align-items:center}.km-ppc-inputs__copy p{font-size:.94rem;line-height:1.82}.km-ppc-input-list{display:grid;gap:13px}.km-ppc-input-list article{display:grid;grid-template-columns:52px 1fr;gap:18px;align-items:center;padding:20px 23px;border:1px solid var(--km-line);border-radius:18px;background:#fff;box-shadow:0 12px 32px rgba(31,26,66,.05)}.km-ppc-input-list article>span{display:grid;place-items:center;width:50px;height:50px;border-radius:15px;background:#fff1e6;color:var(--km-orange);font-size:.7rem;font-weight:900}.km-ppc-input-list h3{margin:0 0 4px;color:var(--km-purple);font-size:1rem}.km-ppc-input-list p{margin:0;font-size:.76rem}.km-ppc-honesty{display:grid;grid-template-columns:280px 1fr;gap:25px;align-items:center;margin-top:30px;padding:24px 28px;border-radius:20px;background:var(--km-soft);border-left:5px solid var(--km-orange)}.km-ppc-honesty strong{color:var(--km-purple)}.km-ppc-honesty p{margin:0;font-size:.78rem}

.km-ppc-faq{background:var(--km-soft)}
.km-ppc-final{padding-top:0;background:var(--km-soft)}.km-ppc-final__panel{display:grid;grid-template-columns:minmax(0,1fr) 340px;gap:46px;align-items:center;padding:54px;border-radius:32px;background:linear-gradient(145deg,var(--km-purple),#282243);box-shadow:0 25px 65px rgba(38,31,75,.22)}.km-ppc-final__panel h2{color:#fff}.km-ppc-final__panel p{color:rgba(255,255,255,.78);max-width:760px}.km-ppc-final__panel aside{padding:25px;border:1px solid rgba(255,255,255,.15);border-radius:20px;background:rgba(255,255,255,.08)}.km-ppc-final__panel aside strong{color:#fff}.km-ppc-final__panel aside p{margin:8px 0 0;font-size:.78rem}.km-ppc-final__panel aside a{color:#fff!important}

@media(max-width:1120px){.km-ppc-hero__grid{grid-template-columns:1fr .84fr;gap:38px}.km-ppc-hero__visual{min-height:580px}.km-ppc-route-grid{grid-template-columns:repeat(2,1fr)}.km-ppc-audience__grid,.km-ppc-roi__grid,.km-ppc-smb__grid,.km-ppc-inputs__grid{gap:45px}.km-ppc-included__layout{grid-template-columns:1fr}.km-ppc-measure{display:grid;grid-template-columns:1fr 1fr;gap:15px 40px}.km-ppc-measure .km-kicker,.km-ppc-measure h3{grid-column:1/-1}.km-ppc-measure p{margin:0}.km-ppc-ownership{grid-template-columns:170px 1fr}}
@media(max-width:900px){.km-ppc-hero{padding-top:38px}.km-ppc-hero__grid{grid-template-columns:1fr}.km-ppc-hero__content{padding-bottom:18px}.km-ppc-hero__visual{min-height:580px}.km-ppc-visual-frame{max-width:600px}.km-ppc-fit__grid,.km-ppc-platform-grid,.km-ppc-audience__grid,.km-ppc-roi__grid,.km-ppc-smb__grid,.km-ppc-inputs__grid{grid-template-columns:1fr}.km-ppc-compare article{grid-template-columns:105px 1fr}.km-ppc-compare article a{grid-column:2}.km-ppc-step-grid{grid-template-columns:1fr}.km-ppc-step{min-height:220px}.km-ppc-included-grid{grid-template-columns:1fr}.km-ppc-why__grid,.km-ppc-resource-grid{grid-template-columns:1fr}.km-ppc-resource{min-height:245px}.km-ppc-ownership{grid-template-columns:1fr}.km-ppc-hub__grid{grid-template-columns:repeat(2,1fr)}.km-ppc-final__panel{grid-template-columns:1fr}}
@media(max-width:620px){.km-ppc-hero{padding-top:24px}.km-ppc-hero h1{font-size:clamp(2.9rem,14vw,4.25rem)}.km-ppc-hero__visual{min-height:430px}.km-ppc-visual-frame{padding:18px 12px 24px;border-radius:26px 26px 0 0}.km-ppc-float{padding:9px 11px}.km-ppc-float strong{font-size:.74rem}.km-ppc-float--one{right:-2px;top:32px}.km-ppc-float--two{left:-2px;bottom:43px}.km-ppc-float--three{right:4px;bottom:3px}.km-ppc-hero__route{gap:7px}.km-ppc-hero__route p{width:100%;text-align:center}.km-ppc-fit-card{grid-template-columns:50px 1fr;gap:16px;padding:23px}.km-ppc-fit-card__icon{width:48px;height:48px;border-radius:15px}.km-ppc-compare{padding:21px}.km-ppc-compare article{grid-template-columns:1fr;gap:7px}.km-ppc-compare article a{grid-column:auto}.km-ppc-route-grid{grid-template-columns:1fr}.km-ppc-route{min-height:250px;padding:25px}.km-ppc-route strong{margin-top:39px}.km-ppc-platform{padding:27px}.km-ppc-platform__mark{margin-bottom:30px}.km-ppc-roi__badge{left:8px;bottom:8px}.km-ppc-step{padding:25px}.km-ppc-step span{margin-bottom:40px}.km-ppc-included-card{grid-template-columns:42px 1fr;padding:21px}.km-ppc-included-card>span{width:40px;height:40px}.km-ppc-measure{display:block;padding:27px}.km-ppc-smb__side{padding:28px}.km-ppc-why__grid article{padding:26px}.km-ppc-why__grid span{margin-bottom:38px}.km-ppc-ownership{padding:23px}.km-ppc-hub__grid{grid-template-columns:1fr;padding:17px}.km-ppc-resource{padding:25px}.km-ppc-input-list article{grid-template-columns:46px 1fr;padding:18px}.km-ppc-input-list article>span{width:44px;height:44px}.km-ppc-honesty{grid-template-columns:1fr;padding:22px}.km-ppc-final__panel{padding:30px}.km-ppc-final__panel aside{padding:20px}}