Paid Social Brand Awareness Case Study: Sister & Company
Sister & Co Overview
Sister & Company is a UK-based natural skincare brand founded with a mission to create luxurious, effective, and sustainable skincare products using only natural, ethically sourced ingredients. With a focus on empowering women to embrace their natural beauty, Sister & Company has garnered a loyal following among environmentally conscious consumers seeking clean beauty alternatives.
Objective:
Sister & Company sought to increase brand awareness and reach a broader audience of eco-conscious consumers through a paid social media campaign. The campaign aimed to highlight the brand’s commitment to natural ingredients, sustainability, and empowerment while driving traffic to the website and ultimately increasing sales.
Objective:
Sister & Company sought to increase brand awareness and reach a broader audience of eco-conscious consumers through a paid social media campaign. The campaign aimed to highlight the brand’s commitment to natural ingredients, sustainability, and empowerment while driving traffic to the website and ultimately increasing sales.
Sister & Co Strategy
Audience Targeting:
Utilising detailed demographic and interest targeting, the campaign focused on reaching women aged 25-45 who were interested in natural skincare, sustainable living, wellness, and beauty.
Engaging Content Creation:
Compelling visual and written content was crafted to resonate with the target audience. This included high-quality images showcasing the brand’s products in natural settings, informative videos demonstrating product benefits, and empowering messages promoting self-care and natural beauty.
Platform Selection:
The campaign utilised various social media platforms, including Instagram and Facebook to maximise reach and engagement. Each platform was leveraged strategically based on the audience’s preferences and behaviours.
Ad Formats:
A mix of ad formats was employed to maintain audience interest and encourage interaction. This included carousel ads featuring product collections, video ads highlighting the brand’s story and values, and sponsored posts from influencers and brand ambassadors.
Continuous Optimisation:
The campaign was continuously monitored and optimised based on performance metrics such as engagement rate, click-through rate, and conversion rate. Adjustments were made to targeting, creative elements, and ad placements to ensure optimal results throughout the campaign duration.
Implementation:
Content Development:
Sister & Company collaborated with a team of creative professionals to develop visually appealing content that aligned with the brand’s identity and messaging.
Audience Segmentation:
Through thorough market research and analysis, the target audience was segmented based on demographics, interests, and online behavior to ensure precise targeting.
Ad Creation:
A variety of ad creatives were developed, including static images, videos, and influencer collaborations, tailored to each platform’s specifications and audience preferences.
Campaign Launch:
The campaign was launched across multiple social media platforms, with ad sets optimized for each platform’s unique features and audience demographics.
Performance Tracking:
Key performance indicators (KPIs) such as reach, engagement, and conversion rates were tracked using advanced analytics tools, allowing for real-time monitoring and optimization.
Results:
Increased Brand Awareness:
The campaign significantly increased Sister & Company’s brand visibility, reaching millions of targeted users across social media platforms.
Improved Engagement:
Engaging content led to a substantial increase in likes, comments, and shares, fostering a sense of community and loyalty among followers.
Website Traffic Growth:
The campaign drove a surge in website traffic, with a notable increase in unique visitors and page views, resulting in heightened product interest and consideration.
Sales Uplift:
The heightened brand visibility and website traffic generated by the campaign translated into a measurable increase in sales, surpassing the client’s expectations and demonstrating the campaign’s effectiveness in driving tangible business results.
The Sister & Company brand awareness campaign effectively showcased the brand’s commitment to natural skincare, sustainability, and empowerment, resonating with a broad audience of eco-conscious consumers.
Faye and her team have been fantastic! We are seeing a huge increase in traffic which is leading to more sales.
Conclusion:
Through strategic audience targeting, engaging content creation, and continuous optimization, the campaign achieved its objectives of increasing brand visibility, driving website traffic, and ultimately boosting sales. As a result, Sister & Company solidified its position as a leading player in the natural skincare market, poised for continued growth and success in the future.
