Search visibility with purpose
Technical SEO, on-page optimisation, search intent, content planning, internal linking, reporting and strategy.
Contributor guidelines
Write for Us: Digital Marketing Guest Posts for UK SMBs
Koupe Media considers a limited number of original, expert-led contributions about SEO, PPC, Paid Social and practical digital marketing for SMBs and startups.
We are interested in useful experience, clear examples and honest analysis — not generic articles written only to place a backlink.
Original insightPractical examplesUK EnglishClear evidenceHuman expertise
What we publish
Useful digital marketing insight grounded in real work
Our readers are business owners, founders, marketing managers and small in-house teams. They do not need broad definitions copied from existing search results. They need advice that helps them choose priorities, avoid wasted budget and understand what good delivery looks like.
A strong contribution should teach something specific, explain the reasoning behind it and acknowledge where the answer depends on the business, market, budget or available data.
Accepted subject areas
Topics that fit the Koupe Media blog
We only accept contributions that relate closely to the services and audiences we genuinely support.
Local SEO
Google Business Profile, local landing pages, reviews, service-area strategy and local conversion journeys.
eCommerce SEO
Product and category optimisation, store architecture, internal linking and platform-specific challenges.
Paid search
Google Ads, Microsoft Ads, campaign structure, search terms, tracking, landing pages and budget control.
Paid Social
Meta, TikTok, LinkedIn, Pinterest and Snapchat campaign strategy, targeting, testing and retargeting.
Digital marketing for SMBs
Channel selection, realistic budgets, measurement, joined-up strategy and practical growth decisions.
Editorial standards
What a publishable contribution needs
Meeting the word count is not enough. Every submission is reviewed for originality, relevance, accuracy and genuine usefulness.
Original and unpublished
The article must not have appeared elsewhere and must not be republished elsewhere after acceptance without written agreement.
Experience-led
Explain what you have seen, tested, managed or learned. Include practical examples without exposing confidential client information.
Evidence-aware
Support specific claims with credible primary sources or clearly explain when something is professional opinion or an example.
Written for humans
Use clear UK English, meaningful headings and concise paragraphs. Avoid filler, hype and unnecessary jargon.
Commercially useful
Connect advice to leads, bookings, sales, efficiency or better decision-making rather than vanity metrics alone.
Editorially flexible
Koupe Media may edit structure, wording, links and headings so the article fits our standards and existing content.
Good pitches
We are more likely to consider
- A focused title and a clear reader problem
- A short outline with the main argument
- First-hand lessons or original analysis
- Useful screenshots, examples or frameworks
- A perspective relevant to UK SMBs or startups
- A short author bio showing relevant expertise
Not accepted
We will decline
- Paid guest posts, link insertions and backlink requests
- Mass-produced, spun or lightly edited AI content
- Articles outside SEO, PPC, Paid Social or SMB digital strategy
- Promotional pieces built around one company or product
- Unsupported guarantees, invented statistics or vague claims
- Topics already covered without a genuinely different angle
How to submit
Pitch first — do not send a finished article without approval
- 1
Send your pitch
Email info@koupemedia.com with the subject “Contributor Pitch: [Proposed title]”.
- 2
Include the essentials
Provide the proposed title, intended reader, key takeaway, short outline, relevant credentials and links to two writing examples.
- 3
Wait for approval
We only request a full draft when the subject and angle fit our editorial plan. A pitch does not guarantee publication.
- 4
Editorial review
Accepted drafts may require revisions, fact checks, source changes or structural edits before scheduling.
Contributor FAQs
Questions before you pitch
Do you pay for guest contributions?
Contributor arrangements are assessed individually before a full article is commissioned. Do not assume a pitch is paid or submit an invoice after writing without prior agreement.
Can I include a link to my website?
An author bio may include one relevant profile or website link at Koupe Media’s discretion. We do not guarantee followed links and do not accept articles whose main purpose is link placement.
Can an agency submit on behalf of a client?
Only where the named author has genuine expertise and the article is educational rather than promotional. Generic digital-PR outreach and undisclosed ghostwritten product promotion will be declined.
Can I use AI to write the article?
Research and editing tools may support your process, but the article must reflect genuine human expertise and must be checked carefully for accuracy. Mass-generated or generic AI copy is not accepted.
How long should an article be?
Length should match the subject. Most useful contributions are detailed enough to solve the reader’s problem without padding. Your approved brief will include any specific length guidance.
How quickly will you reply?
We review relevant pitches when editorial capacity allows. Because we receive unrelated and automated outreach, we cannot guarantee a response to every submission.
Have a genuinely useful idea?
Send a concise contributor pitch
Tell us who the article helps, what it will teach and why your experience gives you a useful perspective.
