Liam WellingsSEO & PPC
Meet the team
Meet the Koupe Media Team: SEO, PPC and Paid Social Specialists.
At Koupe Media, you work directly with Liam and Faye — the people planning, managing and improving your campaigns. No account-manager layers, unclear handovers or faceless delivery teams.
Direct specialist supportUK-wide serviceBuilt for SMBs
Faye RoperPaid Social
One joined-up teamSEO · PPC · Paid Social
A small, specialist team
Direct access to the people doing the work
Being a focused team means faster communication, more personalised support and fewer unnecessary costs. You always know who is responsible for your marketing and what they are working on.
Faster communication
Questions go directly to the specialist managing your account, without passing through several people first.
More personal support
We learn how your business works and shape recommendations around your goals, capacity and budget.
No inflated agency layers
You pay for strategy and delivery rather than unnecessary management structures and internal handovers.
Clear accountability
The people you speak to are the same people reviewing performance and making campaign decisions.
Your digital marketing specialists
Two areas of expertise. One joined-up strategy.
Liam and Faye bring together search, paid media, creative thinking and performance analysis to help SMBs make clearer marketing decisions.
Co-founder · SEO & PPC specialist
Liam Wellings
Liam takes a data-led approach to helping businesses improve their visibility and generate more relevant enquiries. His work covers technical SEO, on-page optimisation, content strategy, local SEO and paid-search campaign management.
He focuses on clear reporting, realistic expectations and practical improvements that support long-term traffic, stronger search visibility and better lead generation.
Specialist areas
Favourite part of the jobHelping SMBs understand their data and make confident decisions.
Co-founder · Paid Social specialist
Faye Roper
Faye specialises in Paid Social across Meta, TikTok, Pinterest and LinkedIn. She combines creative strategy, audience planning and performance analysis to build campaigns designed to generate qualified leads, bookings and sales.
Her approach centres on rapid learning, clear communication and continuous testing — helping businesses improve creative, targeting and campaign structure without wasting advertising budget.
Specialist areas
Favourite part of the jobDeveloping creative strategies that turn cold audiences into real customers.
What we stand for
The principles behind every recommendation
Our values shape how we communicate, how we report and how we decide which work deserves your time and budget.
Transparency
Clear pricing, clear communication and reporting that explains what happened and what comes next.
Data-led decisions
Recommendations are based on evidence, search behaviour and campaign performance rather than guesswork.
Fast, human support
You speak directly to us, with no account-manager layer and no unnecessary delay.
Realistic goals
We set honest expectations around your market, budget, competition and current starting point.
Tools and platforms
The technology behind clearer decisions
We use established platforms to measure performance, find opportunities and keep your SEO, PPC and Paid Social activity on track.
Google Analytics
Search Console
Semrush
Google Ads
Meta
TikTokWho leads each channel
Clear ownership from strategy through to reporting
Koupe Media is deliberately small. The benefit is that the people discussing your goals are also responsible for the specialist work and the decisions made inside your campaigns.
SEO strategy and delivery
Liam leads technical reviews, keyword and search-intent research, on-page optimisation, content priorities, internal linking and Local SEO. He also translates organic-search data into practical actions for the website.
PPC and paid-search management
Liam plans and manages Google Ads and Microsoft Ads activity, including campaign structure, search terms, negative keywords, conversion tracking, landing-page alignment and budget decisions.
Paid Social strategy and management
Faye leads campaigns across Meta and other social platforms, using audience insight, exclusions, retargeting, creative direction, testing and commercial reporting to improve lead and sales performance.
Experience that supports the work
Agency backgrounds with hands-on experience across different markets
Liam and Faye have worked in both larger and smaller agency environments before building Koupe Media. That experience shaped the direct, flexible service offered today.
Sector experience
Our experience includes eCommerce fashion, beauty and skincare, construction, hospitality, retail, professional services and other owner-led businesses. The channel strategy changes with the buying journey rather than using the same template for every client.
UK and international campaign experience
We have supported work across the UK and international markets, which helps when audience size, search behaviour, seasonality and platform costs vary by location. Recommendations are still based on the data and capacity of the individual business.
How we work
A straightforward workflow with no black box
From the first review to ongoing optimisation, you will know what we are focusing on, why it matters and how performance is changing.
Direct communication
You work directly with Liam and Faye — the people responsible for your SEO, PPC and Paid Social activity.
Clear priorities
We agree the most useful next steps based on your goals, current performance and available budget.
Practical delivery
Work is completed against defined deliverables, with regular optimisation rather than set-and-forget management.
Full transparency
You receive plain-English reporting that explains results, learning and the next actions we recommend.
Work directly with us
Friendly, flexible digital marketing support without the hard sell
Tell us what you are trying to achieve and we will give you an honest view of the most sensible next step. There is no obligation and no pressure to choose a package that does not fit.
