Digital Marketing FAQs
Everything you need to know about working with Koupe Media, our services, and how we help small businesses grow online. This digital marketing FAQ page answers the most common questions we’re asked about SEO, PPC and paid social advertising, helping you understand what works, what to expect, and how to get started with confidence.
General Digital Marketing FAQs
What does a digital marketing agency do?
A digital marketing agency helps businesses grow online through digital marketing services such as SEO, PPC and paid social. At Koupe Media, we focus on driving relevant traffic, increasing enquiries and improving conversions.
Is digital marketing worth it for small businesses?
Yes — when done properly, digital marketing for small businesses allows you to compete effectively by targeting the right audience with the right message.
How long does digital marketing take to work?
Timelines depend on the channel. PPC and paid social can deliver faster results, while a long-term SEO strategy builds sustainable growth over time.
Do you work with startups and small businesses?
Yes. We specialise in working with startups and SMEs that want clear advice, flexible support and realistic expectations.
How do I know which digital marketing service I need?
You don’t need to know upfront. We start with a free digital marketing audit to understand your website, goals and opportunities before recommending next steps.
Do you work with businesses across the UK?
Yes. We’re a UK digital marketing agency working with businesses across multiple regions and industries.
SEO FAQs
What is SEO and how does it work?
SEO (search engine optimisation) improves your website’s visibility in organic search results. Our SEO services focus on optimising content, technical performance and authority so your site attracts users actively searching for your services.
How long does SEO take to show results?
SEO is a long-term strategy. Most businesses begin to see progress within a few months, with stronger results building over time through ongoing SEO campaigns.
Do you offer local SEO?
Yes. Our local SEO services help businesses improve visibility in specific areas through location optimisation and Google Business Profile improvements.
Will SEO work for my industry?
SEO works for most industries when done correctly. We build industry-specific SEO strategies based on demand, competition and search intent.
What’s included in an SEO campaign?
SEO campaigns typically include keyword research, on-page optimisation, technical improvements, content guidance and performance tracking. Our SEO campaign structure is aligned with your business goals.
Do you provide SEO audits?
Yes. We offer a detailed SEO audit that highlights technical issues, content gaps and growth opportunities. You can also start with a free audit.
Is SEO a one-time thing or ongoing?
SEO is ongoing. Search engines and competitors change constantly, which is why ongoing SEO support is essential for long-term performance.
Paid Social FAQs
What is paid social advertising?
Paid social advertising promotes your business across platforms like Meta, TikTok and LinkedIn. Our paid social advertising focuses on targeting, creative and messaging that converts.
Which social platforms do you advertise on?
We manage campaigns across multiple platforms and tailor social media advertising services based on your audience and goals.
Is paid social good for small businesses?
Yes. Paid social for small businesses works best when campaigns are targeted, creative is clear and budgets are used efficiently.
Do you create the ad content?
Yes. We plan and optimise paid social campaigns, including ad messaging and creative direction.
How quickly does paid social work?
Paid social can deliver early results, but performance improves with testing. A paid social audit can help identify optimisation opportunities.
PPC FAQs
What is PPC advertising?
PPC (pay-per-click advertising) allows your business to appear instantly in search results. Our PPC advertising focuses on targeting, efficiency and conversions.
How quickly can PPC generate leads?
PPC can generate traffic and enquiries quickly, often within days. Well-structured PPC campaigns are ideal for fast visibility.
How much should I spend on PPC?
Budgets vary depending on competition and goals. We help businesses set realistic PPC pricing and scale spend only when performance justifies it.
Do you manage Google Ads?
Yes. We provide full Google Ads management, including setup, optimisation and reporting.
Do you offer PPC audits?
Yes. A PPC audit reviews account structure, spend efficiency and conversion tracking to identify improvements.
Pricing & Working With Us
How much do your services cost?
Pricing depends on the service, scope and goals. We offer transparent digital marketing pricing designed to suit small businesses and startups.
Do you offer affordable digital marketing packages?
Yes. Our affordable digital marketing packages focus on delivering value and measurable results without unnecessary extras.
Is there a minimum contract length?
We aim to be flexible. Some services work best over a longer period, but we’re always clear about what’s required and why.
What happens after the free audit?
After your free digital marketing audit, we walk you through the findings, explain your options clearly and recommend next steps.
How do we get started?
The easiest way to begin is to get started with a free audit. From there, we’ll help you choose the right approach for your goals and budget.
Still have questions? Let’s talk.
If you’re unsure which digital marketing service is right for your business, we’re here to help. We’ll give you honest advice, clear recommendations and practical next steps.
