You want clearer performance
- Meta campaigns are live
- TikTok ads are live or recently tested
- CPL or CPA is rising or inconsistent
- You are unsure which campaigns or creatives are working
Meta and TikTok campaign audit
Free Paid Social Audit for better campaign performance.
If you are already running Paid Social ads and not seeing the results you expected, a Paid Social Audit is the fastest way to understand why.
We review your Meta (Facebook and Instagram) and/or TikTok account, highlight wasted spend and quick wins, then give you a clear plan to improve performance.
Clear KPIsWaste identifiedSMB-firstNo obligation
Already using LinkedIn, Pinterest or Snapchat? We can review or advise on those platforms too.
Audience efficiencyReduce overlap and waste
Creative testingFind stronger hooks
Specialist-led account review
Is it right for you?
Built for businesses already running ads
The review is designed for active or recently tested accounts where there is enough campaign data to understand what is working and what needs attention.
You do not have an active account yet
- You are not currently running ads
- There is almost no campaign data to assess
- You need a wider Paid Social strategy first
- You want a full cross-channel marketing review
What we need
Read-only account access
We need read-only access to Meta Ads Manager and/or TikTok Ads Manager, the landing pages your ads use and your primary lead or sales goal.
How long it takes
Usually within 7 working days
Most reviews are completed within seven working days once access is granted. We do not make account changes unless you explicitly ask. Full access is only required if you later choose ongoing management.
What we review
The areas that have the greatest impact on Paid Social performance
We focus on structure, tracking, targeting, creative and budget efficiency rather than surface-level platform scores.
Account and campaign structure
Campaign objectives, account hygiene, budget allocation, learning limitations and delivery issues.
Tracking and conversion events
Pixel and event setup, conversion signals, attribution gaps and optimisation-event alignment.
Targeting and audiences
Cold and warm audience structure, retargeting, exclusions, overlap and missed segments.
Creative and messaging
Creative fatigue, performance trends, hooks, formats, angles and message-to-market fit.
Performance and wasted spend
CPL, CPA or ROAS performance, budget leaks, inefficiencies and whether the account is ready to scale.
Priority action plan
What to fix first, which tests to run next and the clearest route towards stronger performance.
Creative matters
Campaign structure cannot compensate for weak content
We review creative performance, fatigue, hooks, formats and messaging so you can understand which content is helping or limiting results.
Koupe Media does not produce Paid Social video content. Creative must be produced by you or your team. We provide strategic guidance, testing frameworks and performance feedback so the content you create has a clearer purpose.
What the feedback covers
- Creative formats and placement suitability
- Hooks, messages and testing angles
- Creative fatigue and refresh priorities
- Audience-to-creative alignment
- Practical guidance for the next content batch
Platform reviews
Review one Paid Social account or several
Meta and TikTok are the main focus, but we can also review or advise on LinkedIn, Pinterest and Snapchat where they form part of your wider Paid Social activity.
Facebook and Instagram
Meta Ads Audit
We review campaign structure, conversion tracking, audience setup, creative performance and retargeting logic.
Explore Meta Ads Management →TikTok Ads Manager
TikTok Ads Audit
We assess event signals, creative testing, delivery stability, account setup and scaling readiness.
Explore TikTok Ads Management →
What you receive
Clear insight without a templated report
You will know what to protect, where budget may be leaking and what to do next.
What is working
The campaigns, audiences, creative and account choices worth protecting and building on.
What is wasting budget
The areas where spend may be leaking through targeting, structure, tracking or weak creative.
What to do first
A priority action list and testing plan you can implement internally or with specialist support.
Prefer to fix it in-house? Use the action list and testing plan with your own team.
Want ongoing support? We will explain what we would do, why it matters and how management could improve CPL, CPA or ROAS.
What happens next
A straightforward four-step review
No jargon, no account changes and no obligation to continue.
Tell us about your goals
Share the platforms you use, your main lead or sales goal and the landing pages connected to the campaigns.
Grant read-only access
We review the account without editing your campaigns or changing live settings.
Specialist analysis
We assess structure, tracking, audiences, creative, performance and budget efficiency.
Receive clear next steps
You get practical findings, priority actions and a testing direction for the account.
Where to go next
Choose the support that matches your situation
Use the wider Paid Social hub for management support, the Website Health Check for cross-channel advice or our white-label service for agency fulfilment.
Ongoing campaign support
Paid Social Management
Strategy, targeting, testing and ongoing optimisation across the right platforms.
Explore Paid Social → Unsure which channel to prioritise?Free Website Health Check
Review the wider SEO, PPC, Paid Social and conversion opportunity.
Review the full opportunity → For agenciesWhite Label Paid Social
Paid Social support and fulfilment delivered under your agency brand.
Explore white-label support →Need local support? Explore Paid Social Manchester, Paid Social Newcastle or Paid Social Chester.
Paid Social Audit FAQs
Plain-English answers before you request yours
Common questions about cost, access, timing and ongoing support.
How much does a Paid Social Audit cost?
It is completely free. The aim is to give you clarity on what is happening in the account and what to fix first.
Can you review both Meta and TikTok?
Yes. We can review Meta Ads, TikTok Ads or both, depending on the platforms you are currently using.
What access do you need?
We only need read-only access to Meta Ads Manager and/or TikTok Ads Manager. We will not make changes unless you explicitly ask.
How long does the review take?
Most reviews are completed within seven working days once access is granted.
Will you try to sell to me straight away?
No. We will share what we find and explain the available next steps. There is no obligation to continue with management.
I am not running ads yet. What should I do?
Start with the Paid Social service page or request a free website health check for wider channel advice.
Do you offer ongoing Paid Social management?
Yes. We manage individual platforms or a wider Paid Social mix. Explore Paid Social Management, Meta Ads or TikTok Ads.
Can you review LinkedIn, Pinterest or Snapchat?
Yes. We can review or advise on those platforms where they form part of your Paid Social activity.
Get your free Paid Social Audit
Find the clearest route to better performance
We will review your account, highlight wasted spend, uncover quick wins and explain what to fix first.
- Meta and/or TikTok account review
- Tracking, audience and structure checks
- Creative and messaging feedback
- No obligation to continue
Prefer to speak first? Contact a specialist. You can also review Paid Social pricing or explore ongoing management.
