07722 078141 info@koupemedia.com UK-wide support for SMBs and startups
LinkedIn Instagram
Koupe Media Free Website Health Check

Pricing Built for Startups and SMBs

Digital Marketing Pricing for Startups and SMBs Ready to Grow

Clear monthly pricing for SEO, PPC and Paid Social—built for businesses that want better leads, stronger visibility and a joined-up growth strategy without bloated retainers or long-term tie-ins.

Compare packages ↓ Request a complimentary review
  • All prices exclude VAT
  • No long-term contracts
  • Clear deliverables agreed before work begins
  • Complimentary reviews available
SEO packages

SEO Packages

Long-term organic growth built around real search intent, technical improvements and stronger visibility where it matters.

SEO is a longer-term channel. Foundations are normally established during the first month, with momentum typically building from months two to three onwards depending on your website, market and competition.

SEO Starter

Best for local businesses, newer websites and SMBs building stronger SEO foundations.

£450 per month + VAT

Includes:

  • Initial website health check
  • Keyword and search-intent research
  • Optimisation of up to five priority pages
  • Local SEO foundations
  • Google Business Profile optimisation
  • Technical SEO monitoring
  • Internal linking improvements
  • Monthly performance report
  • Clear recommendations for the following month

A good fit when you need the fundamentals completed properly before investing in larger-scale content, technical improvements or wider optimisation.

This package is designed for one primary website, location or service area. Businesses targeting several competitive locations or services may need SEO Growth.

Get a Complimentary Website Health Check
Most popular

Growth SEO

Best for established SMBs that want consistent organic growth across several services, products or locations.

£850 per month + VAT

Everything in SEO Starter, plus:

  • Ongoing SEO strategy
  • Up to two SEO content deliverables each month
  • New landing-page and service-page recommendations
  • Wider on-page optimisation
  • Technical SEO improvements
  • Competitor and content-gap analysis
  • Internal linking strategy
  • Search-intent and keyword performance reviews
  • Monthly strategy call
  • Detailed monthly reporting

A content deliverable may be a blog post, landing page, category-page improvement, service page or substantial content refresh.

We prioritise the work most likely to improve relevant visibility rather than producing content for the sake of it.

A good fit when you want SEO to become a meaningful source of enquiries, sales or organic traffic rather than simply maintaining the website.

Get a Complimentary Website Health Check

Scale SEO

Best for larger SMB websites, competitive industries and businesses with more ambitious growth targets.

From £1,350 per month + VAT

Everything in Growth SEO, plus:

  • Up to four SEO content deliverables each month
  • More extensive technical SEO work
  • Core Web Vitals and website performance recommendations
  • Multi-location or multi-service SEO strategy
  • Advanced competitor and content-gap analysis
  • Larger-scale on-page optimisation
  • Advanced internal linking and website-structure improvements
  • Priority support
  • Monthly planning and strategy call

A good fit when you need greater content output, wider technical support and a more comprehensive SEO strategy.

The final price depends on website size, competition, number of locations, content requirements and technical complexity.

Get a Complimentary Website Health Check
Need help choosing?

Need Help Choosing an SEO Package?

Whether you want a second opinion, a review of your current visibility or help deciding what is realistic for your budget, we will point you towards the most sensible option.

Get a Complimentary Website Health CheckSpeak to an SEO consultantView SEO services
eCommerce SEO

eCommerce SEO

Product and category optimisation for online stores that want better rankings, clearer website structure and stronger visibility across high-intent searches.

A common eCommerce approach combines SEO for long-term product and category visibility, Paid Social for demand generation and PPC for customers who are already searching with purchasing intent.

eCommerce SEO Add-On

From £350 per month + VAT

Available alongside one of our core SEO packages.

Best for Shopify, WooCommerce and other online stores with enough product demand to benefit from stronger organic visibility.

Includes:

  • Category and collection-page optimisation
  • Product-page recommendations
  • Priority product optimisation
  • Internal linking between products, categories and collections
  • Structured-data checks
  • Indexation and crawlability monitoring
  • Product-filter and faceted-navigation recommendations
  • eCommerce technical SEO support

This is an additional service rather than a complete standalone SEO package.

It works best when organic search is currently an underused revenue channel and the store has established products, suitable margins and enough demand to support growth.

Large product catalogues or technically complex eCommerce websites may require a tailored quote.

Get a Complimentary Website Health Check
Paid Social packages

Paid Social Packages

Paid Social management designed to reach new audiences, generate demand, retarget potential customers and drive more enquiries or sales.

Advertising spend is separate and paid directly through your advertising account.

Facebook and Instagram are treated as one Meta advertising platform. Management of additional platforms such as TikTok or LinkedIn is available as an add-on.

Creative production is not included unless specifically agreed. You supply the core photos or video footage, and we provide direction, messaging, testing recommendations and campaign optimisation.

Campaigns typically launch within five to ten working days, depending on account access, tracking and creative readiness.

Additional platforms

Additional Paid Social Platforms

Management of an additional advertising platform such as TikTok, LinkedIn or Pinterest.

The price depends on the platform, number of campaigns, creative requirements and advertising budget.

From £250 per month + VAT
Need help choosing?

Need Help Choosing a Paid Social Package?

We can help you decide whether Paid Social is the right channel, which platform is the best fit and what level of management is realistic for your budget.

Get a complimentary Paid Social AuditSpeak to a Paid Social consultantView Paid Social services
Paid Social setup

Social Ads Setup

From £350 one-off + VAT

Best for businesses that need their campaigns built correctly before managing them internally.

Includes:

  • Advertising account checks
  • Pixel and tracking review
  • Campaign structure based on your objectives
  • Cold and warm audience setup
  • Audience exclusions
  • Ad-set configuration
  • Initial ad copy and messaging
  • Campaign launch
  • Handover guide
  • Basic optimisation checklist

Advertising spend is not included.

More complex tracking, product catalogues, multiple markets or extensive campaign builds may require a tailored quote.

Discuss Paid Social setup
PPC packages

PPC Packages

Google Ads management for SMBs that want faster lead generation, better efficiency and less wasted advertising spend.

Advertising spend is separate and paid directly through your Google Ads account.

Campaigns typically launch within seven to ten working days, depending on tracking, website readiness and account access.

Many SMBs begin with an advertising budget of approximately £15–£50 per day, although the right starting point depends on your industry, location, competition and average cost per click.

PPC Starter

Best for SMBs that need a focused Google Search campaign.

£450 per month + VAT

Includes:

  • Google Search campaign management
  • Up to three core campaigns
  • Keyword and search-intent research
  • Negative keyword management
  • Ad copywriting and testing
  • Bid and budget optimisation
  • Search-term analysis
  • Conversion tracking checks
  • Monthly optimisation and reporting

Recommended advertising spend: up to £1,500 per month.

A good fit for local services, trades, professional services and businesses with a focused product or service offering.

This package is intended for straightforward Search campaigns. Shopping, Performance Max, several locations or larger campaign structures may require PPC Growth or PPC Scale.

Get a complimentary PPC audit
Most popular

PPC Growth

Best for established SMBs targeting several services, products or locations.

£650 per month + VAT

Everything in PPC Starter, plus:

  • Wider campaign and keyword coverage
  • Multiple service or product campaigns
  • Several locations or service areas
  • Remarketing where appropriate
  • More frequent ad and keyword testing
  • Search-term and competitor analysis
  • Lead-quality refinement
  • Landing-page recommendations
  • Monthly strategy call
  • Detailed monthly reporting

Recommended advertising spend: £1,500–£5,000 per month.

A good fit when Google Ads is becoming an important source of enquiries or sales and you need more testing, coverage and strategic input.

Get a complimentary PPC audit

PPC Scale

Best for larger advertising accounts, eCommerce stores and more complex conversion journeys.

From £950 per month + VAT

Everything in PPC Growth, plus:

  • Larger and more complex campaign structures
  • Google Shopping or Performance Max where appropriate
  • Multiple products, markets or locations
  • Advanced conversion-tracking recommendations
  • More frequent testing and optimisation
  • Detailed budget allocation
  • Landing-page and conversion-rate feedback
  • Priority support
  • Monthly planning and strategy call

Recommended advertising spend: from £5,000 per month.

A good fit when PPC is already an important growth channel and you need faster testing, closer management and stronger control over performance.

The final fee depends on advertising spend, campaign complexity, product volume and tracking requirements.

Get a complimentary PPC audit
PPC setup

PPC Setup

From £500 one-off + VAT

Best for businesses that need a new Google Ads account or campaign structure built correctly.

Includes:

  • Account structure and campaign build
  • Keyword and search-intent research
  • Negative keyword research
  • Conversion tracking checks
  • Ad copywriting
  • Budget and bidding setup
  • Campaign launch checks
  • Basic handover guidance

This can be purchased as a standalone setup or completed before ongoing PPC management begins.

Complex eCommerce feeds, tracking installations, international campaigns or substantial account rebuilds may require a tailored quote.

Discuss PPC setup
Need help choosing?

Need Help Choosing a PPC Package?

We can help you decide whether you need a one-off setup, focused monthly management or a more extensive growth plan.

Get a complimentary PPC auditSpeak to a PPC consultantView PPC services
Combined packages

Combined Packages

Combine services for better coordination, unified reporting and a more joined-up growth strategy.

Combined packages normally make the most sense when your website, offer, tracking and sales process are ready to support more than one channel.

Combined-Service Discounts

  • Combine any two monthly services and save 5%
  • Combine SEO, PPC and Paid Social and save 8%

Discounts apply to monthly management fees.

They do not apply to:

  • Advertising spend
  • Setup fees
  • Creative production
  • Third-party website development
  • Third-party tools
  • Other external costs

Search Growth

Best for businesses that want quicker lead generation while building long-term organic visibility.

£1,425 per month + VAT

Includes:

  • Growth SEO
  • PPC Growth
  • Unified reporting across both channels
  • Coordinated keyword and landing-page strategy
  • Monthly cross-channel strategy call
  • 5% combined-service saving

Standard separate price: £1,500 per month.

A good fit when you want PPC to generate enquiries now while SEO builds sustainable visibility over time.

Advertising spend is separate.

Ask about Search Growth
Best value multi-channel option

Full Digital Growth

Best for established SMBs ready to coordinate SEO, Google Ads and Paid Social.

£2,070 per month + VAT

Includes:

  • Growth SEO
  • PPC Growth
  • Paid Social Growth
  • Joined-up strategy across organic search and paid media
  • Unified reporting
  • Monthly cross-channel strategy call
  • 8% combined-service saving

Standard separate price: £2,250 per month.

A good fit when you want one clear strategy across multiple channels instead of separate, disconnected marketing activity.

Advertising spend is separate.

Ask about Full Digital Growth

eCommerce Growth

Best for online stores ready to grow through organic search, Google Ads and Paid Social.

From £2,395 per month + VAT

Includes:

  • Growth SEO
  • eCommerce SEO Add-On
  • PPC Growth
  • Paid Social Growth
  • Product and category visibility support
  • Joined-up customer-acquisition strategy
  • Unified reporting
  • Monthly cross-channel strategy call
  • Combined-service saving

Advertising spend is separate.

A good fit when your store has suitable margins, proven products, enough creative content and the operational capacity to handle additional sales.

Larger stores requiring Scale SEO, extensive Shopping management, international targeting or higher-volume Paid Social testing will receive a tailored quote.

Ask about eCommerce Growth
Need help choosing?

Not Sure Which Combination Is Right?

Start with a complimentary review and we will recommend the most sensible route for your goals, current performance and available budget.

Request a complimentary review
Budget guide

Typical Monthly Budgets by Business Stage

These are not fixed rules. They provide a general guide to the level of management that may be suitable at different stages.

Advertising spend is separate from the figures below.

Early-Stage Business or Startup

Best for businesses building their foundations and choosing one core channel first.

£450–£950 per month

Typical options include:

  • SEO Starter for long-term visibility
  • PPC Starter for focused lead generation
  • Paid Social Starter for demand generation
  • PPC or Paid Social setup for businesses managing campaigns internally

At this stage, it is normally better to run one channel properly rather than spreading a limited budget across everything.

Most common SMB starting point

Growing SMB

Best for businesses ready for more consistent leads, sales or organic visibility.

£950–£2,070 per month

Typical options include:

  • Growth SEO
  • PPC Growth
  • Paid Social Growth
  • Search Growth
  • A tailored combination of two services

This is usually the point where combining channels begins to make sense, provided the website, offer and tracking are ready.

Established or Scaling SMB

Best for businesses ready for coordinated multi-channel growth.

£2,070+ per month

Typical options include:

  • Full Digital Growth
  • eCommerce Growth
  • Scale-level services
  • A tailored strategy across several products, locations or markets

This level is better suited to businesses with proven demand, reliable tracking, appropriate margins and the capacity to handle additional enquiries or sales.

Important budget information

Important Budget Information

These figures cover management and delivery only.

For PPC and Paid Social:

  • Advertising spend is separate
  • Advertising spend is paid directly to the platform
  • Your recommended budget will depend on your market and objectives
  • We will not recommend spending more than your business is ready to use effectively
Compare channels

Compare SEO, PPC and Paid Social

A simple guide to choosing the channel that best matches your objectives, timeframe and business stage.

ChannelBest forTypical timeframeAdvertising spend required?Content or assets required?
SEOLong-term visibility, inbound demand and organic growthMomentum normally builds over several monthsNoYes, particularly for ongoing growth
PPCFaster lead generation and capturing existing search demandCan begin generating traffic after launchYesStrong landing pages are important
Paid SocialDemand generation, awareness, retargeting and visual promotionCan launch quickly but improves through testingYesRegular creative assets are important
Need help choosing?

Still Not Sure Where to Start?

Start with a complimentary review and we will recommend the right channel, package or first step.

Request a complimentary review
Included as standard

Included in Every Monthly Package

Every monthly management package includes:

  • Agreed objectives and performance indicators
  • Ongoing performance tracking
  • Regular optimisation
  • Clear reporting
  • Practical next-step recommendations
  • Defined deliverables
  • Plain-English communication
  • The ability to upgrade or downgrade as your needs change
  • No long-term contract
  • 30 days’ notice to cancel
Working relationship

Who We Work Best With

Strong fit

Koupe Media is a strong fit for:

  • Startups choosing a sensible first marketing channel
  • SMBs that want more leads without bloated retainers
  • Local businesses looking to improve visibility
  • Service businesses that need more qualified enquiries
  • eCommerce brands ready to grow across several channels
  • Founders who want clarity rather than jargon
  • Businesses prepared to test, learn and improve over time
May not be the right fit

We may not be the right fit where a business:

  • Expects guaranteed immediate results
  • Cannot provide the access required to manage the work
  • Does not have a clear product or service offer
  • Is unable to respond to leads or fulfil additional demand
  • Wants to run Paid Social without supplying any usable creative assets
  • Is unwilling to make necessary website or tracking improvements
Transparent scope

Why Our Pricing Is Structured This Way

Smaller businesses can begin with one focused service without paying for an oversized retainer.

As your website, tracking, demand and budget improve, you can move into a larger package or introduce additional channels.

We will recommend the level of support that makes commercial sense for your business rather than automatically directing you towards the most expensive option.

Working together

What We Need From You to Succeed

Good marketing performs better when the basic foundations are in place.

Access and Setup

We may require:

  • Website or CMS access
  • Analytics and tracking access
  • Google Ads access
  • Meta Business Manager access
  • Product-feed access
  • Google Business Profile access
  • Timely approvals

Clarity and Focus

Successful campaigns benefit from:

  • A clear service or product offer
  • Defined priorities
  • Realistic objectives
  • A website that is reasonably ready to convert visitors
  • Honest feedback about lead quality and sales outcomes
  • A clear understanding of margins and customer value

Assets and Consistency

Paid advertising performs better with:

  • Suitable photos and videos
  • Regular creative input
  • Clear brand messaging
  • Landing-page support
  • Consistent advertising budgets
  • Enough time to test and improve performance
Pricing FAQs

Pricing FAQs

Is advertising spend included?

No.

Our prices cover management, strategy and delivery. Your advertising budget is paid separately and directly to Google, Meta or the relevant advertising platform.

Do I have to sign a long-term contract?

No.

Monthly packages operate on a rolling basis and can be cancelled with 30 days’ notice.

You can also upgrade or downgrade if your requirements change.

Are there setup fees?

SEO onboarding is included in our standard monthly SEO packages.

Paid Social setup starts from £350 plus VAT.

PPC setup starts from £500 plus VAT.

Setup fees cover the initial account review, campaign structure, tracking checks and campaign build required before advertising begins.

More complex tracking, eCommerce feeds or account rebuilds may cost more.

Why is setup charged separately for advertising?

The first stage of a new advertising account often requires a significant amount of work before ongoing management begins.

This may include:

  • Account configuration
  • Tracking checks
  • Campaign planning
  • Keyword or audience research
  • Campaign construction
  • Ad creation
  • Launch testing

Separating setup from monthly management allows us to price this initial work clearly rather than hiding it within a higher ongoing retainer.

Which package should I choose as a startup or smaller SMB?

Start with the channel most closely aligned with your immediate objective:

  • SEO for long-term visibility
  • PPC for capturing existing search demand
  • Paid Social for reaching new audiences and generating demand

In most cases, starting with one channel and managing it properly is more effective than trying to divide a small budget across several channels.

Can I switch packages later?

Yes.

Your requirements may change as your business grows, your budget increases or a channel begins producing stronger results.

We can move you into a more appropriate package without requiring a new long-term agreement.

Can I combine different package levels?

Yes.

For example, you could combine SEO Starter with PPC Growth, or Growth SEO with Paid Social Starter.

Combined-service discounts are calculated using the selected monthly package prices.

Is creative production included in Paid Social management?

Creative production is not included unless specifically stated.

You provide the core photos, videos or product assets. We provide:

  • Creative direction
  • Messaging recommendations
  • Advertising hooks
  • Testing frameworks
  • Campaign copy
  • Performance feedback

Video editing is available separately from £100 plus VAT.

Do you build websites?

No.

Koupe Media does not provide website development, custom web builds or ongoing web design. We can provide landing-page, conversion and SEO recommendations, and complete agreed content or on-page optimisation within an existing website. If substantial development is required, it should be handled by your developer or a third party.

Do you guarantee results?

No responsible agency can guarantee specific rankings, lead volumes or advertising returns.

We focus on:

  • Relevant visibility
  • Better targeting
  • Clear measurement
  • Continuous optimisation
  • Reducing wasted budget
  • Improving the quality of traffic and enquiries
What happens if the packages do not fit my requirements?

We can provide a tailored quote where the standard packages do not reflect the size or complexity of the work.

This may apply to:

  • Large eCommerce websites
  • Several business locations
  • International targeting
  • High advertising budgets
  • Complex tracking
  • Multiple brands
  • Specialist reporting requirements
Ready to enquire?

Found a package or service that looks right?

Tell us what you are interested in and what you want marketing to achieve. We will come back with a clear view of the most sensible next step.

  • We will confirm whether the service fits your goal
  • We will explain any relevant setup or ad-spend considerations
  • We will recommend the most appropriate level of support
  • There is no hard sell or long-term contract

Not sure which channel you need? Start with our complimentary Website Health Check instead.