Digital Marketing Pricing for Startups and SMEs Ready to Grow
Clear monthly pricing for SEO, PPC and Paid Social — built for small businesses that want better leads, stronger visibility and a more joined-up growth strategy without bloated retainers or long-term tie-ins.
Best fit in 10 seconds:
If you sell online, we typically combine eCommerce SEO Boost with either PPC, Paid Social, or both, depending on your margins, product demand and how quickly you want to scale.
SEO Packages
Long-term organic growth built around real search intent, technical improvements and stronger visibility where it matters.
Timeline: foundations in month 1, with momentum usually building from months 2–3 onward depending on your market. Want a baseline first? Start with an SEO Audit.
Starter SEO
+ VAT
Best for local startups, newer websites and businesses building foundations
- Initial audit and keyword research
- On-page optimisation for core pages
- Local SEO foundations, including Google Business Profile setup/optimisation
- Monthly performance reporting
No long-term contract. Ideal for getting the basics right and building a stronger SEO base.
Not ideal for: highly competitive national markets or businesses expecting quick lead volume from SEO alone.
Usually upgraded when: you want ongoing content, stronger authority and faster growth.
Growth SEO
+ VAT
Best for businesses that want consistent lead growth and stronger organic visibility
- Everything in Starter, plus content strategy
- 2 SEO-optimised blog posts per month
- Link building and authority outreach
- Quarterly strategy review and reporting
Designed for businesses ready to turn SEO into a genuine growth channel.
Not ideal for: brands needing heavier technical SEO, faster content output or more aggressive expansion.
Usually upgraded when: you need more content, stronger technical input and faster strategic iteration.
Scale SEO
+ VAT
Best for competitive industries, larger sites and more ambitious growth targets
- Everything in Growth, plus advanced technical SEO
- 4 content pieces per month, including blogs and landing pages
- Site speed and Core Web Vitals focus
- Monthly strategy call and priority support
Built for businesses that need stronger content, better technical performance and more momentum.
Not ideal for: very early-stage businesses that have not yet nailed their offer, website or conversion path.
Usually chosen when: growth is already underway and you want to push harder.
Need help choosing the right SEO package?
Whether you want a quick audit, a second opinion, or help deciding what is realistic for your budget, we’ll point you in the right direction.
eCommerce SEO Boost
Product and category optimisation for stores that want better rankings, stronger internal structure and more visibility across high-intent search terms.
Common eCommerce stack: eCommerce SEO Boost + Paid Social for demand generation + PPC for bottom-funnel purchase intent.
eCommerce SEO Boost
+ VAT
Best for Shopify and WooCommerce stores with product/category demand to capture
- Category and collection optimisation
- Product page SEO improvements for templates and priority products
- Internal linking support for categories, collections and products
- Structured data checks where relevant
Recommended when your store has enough products and search demand to justify stronger organic category coverage.
Not ideal for: stores with weak margins, poor product-market fit or no capacity to support growth properly.
Works best with: PPC, Paid Social or both.
Social Ads Setup (One-Off)
Want the campaigns built properly without ongoing monthly management? We’ll set up the account, build the campaign structure and hand everything over ready for your team to run in-house.
Social Ads Setup
+ VAT
Best for teams who want to manage paid social internally
- Account checks and pixel/tracking review
- Campaign structure built around your goal
- Audience setup for cold and warm/retargeting traffic
- Ad set configuration and launch
- Handover guide and basic optimisation checklist
Ad spend not included. Ideal if you want a stronger launch and then plan to self-manage.
PPC Packages
Google Ads management for businesses that want faster lead generation, better efficiency and less wasted spend. Ad spend is separate.
Timeline: campaigns usually launch within 7–10 days depending on tracking and account readiness. Want a baseline first? Start with a PPC Audit.
Suggested starting ad spend: many SMEs begin from £15–£50 per day, depending on industry and CPCs.
PPC Setup
+ VAT
Best for new advertisers starting from scratch
- Complete campaign setup in Google Ads
- Keyword research and ad copy creation
- Conversion tracking setup/checks
- One-time fee to get your campaigns live properly
Typical timeline: 7–10 days to launch.
Not ideal for: businesses expecting ongoing optimisation without monthly management.
Works well with: internal teams that want a clean setup and handover.
Growth PPC
+ VAT
Best for SMEs that want ongoing Google Ads management without handling it in-house
- Continuous bid and budget management
- Monthly reporting
- Ad and keyword testing
- Search term, intent and basic conversion refinement
- Ad spend not included
Typical tiers: Up to £2k spend = £650/mo • £2k–£5k spend = bespoke • £5k+ spend = bespoke.
Not ideal for: very low-volume markets, poor tracking or websites that are not ready to convert paid traffic.
Usually upgraded when: budget, testing needs and landing page input become more important.
Scale PPC
+ VAT
Best for higher-budget campaigns that need faster iteration and stronger optimisation
- Advanced scaling and structured testing
- Weekly optimisations and priority support
- Landing page feedback to improve conversion rate
- Stronger refinement around lead quality and efficiency
- Ad spend not included
Built for teams that want more speed, more testing and tighter control over performance.
Not ideal for: early-stage businesses that only need a lighter-touch campaign presence.
Usually chosen when: conversion improvement, lead quality and faster iteration matter more.
Need help choosing the right PPC package?
If you are unsure whether you need setup, management or a more hands-on growth plan, we’ll help you choose the right route.
Combined Packages
Bundle services for better coordination, stronger momentum and better value. These packages are built for businesses ready to take a more joined-up approach across channels.
Combined packages usually make the most sense once your website, tracking and offer are ready enough to support multi-channel growth.
Growth Bundle
+ VAT
Best for businesses wanting both faster lead generation and long-term visibility in one joined-up plan
- Growth SEO + Growth PPC
- Long-term visibility supported by immediate lead generation
- Unified reporting across both channels
- Bundle saving included
Not ideal for: businesses that have not yet sorted conversion tracking, landing pages or lead handling.
Full Funnel
+ VAT
Best for SMEs ready to run a more coordinated growth strategy across search and paid media
- Growth SEO + Growth PPC + Growth Social
- Joined-up strategy across search and paid media
- Monthly strategy call across all channels
- Bundle saving included
Not ideal for: businesses without enough budget or readiness to support three channels properly.
eCommerce Full Funnel
+ VAT
Best for stores ready to scale across organic search, PPC and Paid Social with a more joined-up eCommerce growth plan
- Scale SEO for broader organic growth
- eCommerce SEO Boost for product and category visibility
- Growth PPC + Growth Social for scale
- Unified reporting and monthly strategy call
- Bundle saving included
Ad spend not included. Best for stores that are ready to grow consistently across channels.
Not ideal for: very early-stage brands still proving offer, economics or basic conversion performance.
Not sure which package is the right fit?
Get a free audit and we’ll recommend the most sensible route for your business, budget and goals.
Typical Monthly Budgets by Business Stage
These are not hard rules, but they are a helpful guide for choosing the right starting point based on your stage, goals and available budget.
Early-Stage / Startup
Best for businesses building foundations and choosing one core channel first
- Usually best to start with one service, not everything at once
- Starter SEO if long-term visibility matters
- PPC Setup or Growth PPC if you need leads more quickly
- Starter Social if visual demand generation is the priority
Best for businesses still refining their website, offer or sales process.
Growing SME
Best for businesses ready for more consistent lead generation and stronger visibility
- Growth SEO, Growth PPC or Growth Social
- Suitable for businesses with a clearer offer and a website that is already reasonably conversion-ready
- Often the point where combining two channels starts to make sense
Usually the best fit for SMEs that want structured growth without overcomplicating things.
Established / Scaling
Best for businesses ready for joined-up, multi-channel growth
- Full Funnel or eCommerce Full Funnel usually makes more sense here
- Better suited to businesses with stronger tracking, proven demand and capacity to handle more leads or sales
- Typically where faster testing and broader channel coverage start to pay off
Best for businesses ready to scale properly rather than just test the waters.
Important: these figures are for management and delivery only. For PPC and Paid Social, ad spend is separate. If you are unsure what is realistic for your business, start with the free audit and we’ll point you in the right direction.
Compare SEO, PPC and Paid Social
A simple guide to help you choose the channel that best matches your goals, timeframe and stage of growth.
| Channel | Best for | Typical timeframe | Ad spend needed? | Content / assets needed? | Best stage |
|---|---|---|---|---|---|
| SEO | Long-term visibility, inbound demand and stronger organic presence | Usually months 2–3+ to build momentum | No | Yes — especially for ongoing growth | Startups, SMEs, established businesses |
| PPC | Quicker lead generation and bottom-funnel demand capture | Fastest route once setup and tracking are ready | Yes | Some landing page input helps | SMEs and established businesses, some startups |
| Paid Social | Awareness, demand generation, retargeting and visual promotion | Can launch quickly, but improves with testing over time | Yes | Yes — creative assets are important | SMEs, eCommerce brands, visually-led services |
Still not sure where to start?
Get a free audit and we’ll point you toward the right package, the right channel, or the right first step.
Included in every monthly package
- KPI review and performance tracking
- Ongoing optimisation cadence, not set-and-forget management
- Clear reporting with next-step recommendations
- No long-term contracts — upgrade, downgrade or cancel
Who we work best with
Why our pricing is structured this way
We keep pricing built around business stage, channel complexity and realistic growth goals, so smaller businesses can start sensibly without paying for an oversized retainer.
If you are earlier-stage, it often makes more sense to start with one channel done properly. If your offer, website and tracking are already in a stronger place, that is usually when multi-channel growth becomes more worthwhile.
If you are not sure where to start, get a free audit and we’ll recommend the most sensible option for your goals, website and budget.
What We Need From You to Succeed
Good marketing works better when the basics are in place. These are the things that usually help campaigns perform more effectively.
Access and setup
- Website/CMS access
- Tracking and analytics access
- Ad account access where relevant
- Fast enough approvals to keep momentum up
Clarity and focus
- A clear offer or service focus
- Defined priorities and realistic goals
- A website that is at least reasonably conversion-ready
- Honest feedback on lead quality and outcomes
Assets and consistency
- Creative assets for paid social
- Input for landing pages or service messaging where needed
- Consistency in budget and timelines
- Commitment to testing and iteration
Pricing FAQs
No. These prices are for management and delivery only. Your advertising budget is separate and paid directly to the ad platforms.
No. All monthly services are flexible, with no long-term tie-ins. You can upgrade, downgrade or cancel if your needs change.
Setup is included in most monthly plans. One-off setup options include PPC Setup and Social Ads Setup if you want campaigns built and handed over.
Usually the best starting point is the single channel most aligned to your immediate goal: SEO for long-term visibility, PPC for quicker lead generation, or Paid Social for awareness, retargeting and demand generation. If you are unsure, get a free audit.
Yes. As your business grows, your priorities change or your budget increases, we can move you onto a more suitable plan.
No problem. If the packages above do not quite fit, get in touch and we’ll recommend a more suitable route.
Get a Free Digital Marketing Audit
We’ll review your current website, visibility and marketing setup, then show you what is working, what is holding you back and where your budget is most likely to perform best.
- ✅ No obligation and no hard sell
- ✅ Clear, plain-English recommendations
- ✅ Tailored to your business stage, goals and budget
Fill in the form below and we’ll come back to you with practical next steps and the route we’d recommend first.
Paid Social Packages
Paid social management to build awareness, generate demand, improve retargeting and drive more enquiries or sales. Ad spend is separate and paid directly through your ad account.
Not sure which platform fits? Start with a Paid Social Audit or explore the Social Media Advertising hub.
Creative is not included: you supply the assets, and we provide direction, testing frameworks and optimisation.
Timeline: campaigns typically launch within 5–10 days, depending on tracking and account readiness.
Starter Social
+ VAT
Best for getting started on one channel and validating early paid social activity
Recommended ad spend: £10–£25 per day to start.
Not ideal for: brands needing lots of creative production, multiple funnels or aggressive scaling straight away.
Usually upgraded when: you want retargeting, broader audience testing and more structure.
Growth Social
+ VAT
Best for more consistent lead or sales growth with better structure and audience learning
Recommended ad spend: £25–£60 per day.
Not ideal for: businesses without enough budget, landing page readiness or asset supply to support testing properly.
Usually upgraded when: you want faster iteration, wider testing and more scale.
Scale Social
+ VAT
Best for scaling with stronger testing, faster iteration and broader campaign structure
Recommended ad spend: £60+ per day.
Not ideal for: businesses still proving basic channel fit or without enough creative supply to support scale.
Usually chosen when: testing speed and structured optimisation matter more.
Need help choosing the right Paid Social package?
We can help you work out whether Paid Social is the right channel, which platform fits best, and what level of management makes sense.