Confidential fulfilment for growing agencies
White-label Paid Social that strengthens your agency.
Koupe Media manages Paid Social campaigns behind the scenes under your brand, helping you add specialist delivery without hiring an internal team.
You keep the client relationship, pricing and strategic direction. We handle campaign structure, targeting, optimisation and reporting with a clear focus on leads, bookings and sales.
Fully white labelUK-based teamNo direct client contactFlexible monthly support
Campaign deliveryYour agency dashboard
Live
New audiences→Retargeting→Conversions
Specialist support without the overhead
Paid Social delivery that feels like part of your own team
White-label Paid Social gives your agency a dependable delivery arm without the cost and commitment of recruiting, training and managing an in-house specialist.
We work under your brand and never contact, pitch or compete for your clients. Your agency controls the relationship and commercial model while we complete the agreed delivery.
Every account is managed around commercial objectives rather than vanity metrics. Campaign decisions are tied to lead quality, cost per lead, cost per acquisition, return on ad spend and the wider customer journey.
Explore our wider Paid Social capability →Built for agencies that want to sell Paid Social confidently
Add a new service, increase fulfilment capacity or strengthen delivery without creating another permanent overhead.
SEO and content agencies
Add demand generation and retargeting alongside organic services without stretching your existing team.
Creative and web agencies
Turn strong websites, design and content into measurable campaigns that support leads, bookings and sales.
Full-service agencies
Protect delivery quality when capacity is tight or specialist Paid Social expertise is unavailable internally.
Platforms we manage
One specialist partner across the main Paid Social platforms
Start with Meta or build a broader channel mix where the client, audience, creative and budget justify it.
Meta Ads
Facebook and Instagram campaigns for lead generation, eCommerce, local demand and retargeting.
Explore Meta Ads →
TikTok Ads
Creative-led campaigns designed around clear outcomes, structured testing and audience intent.
Explore TikTok Ads →
LinkedIn Ads
B2B targeting focused on decision-makers, buying intent and lead quality rather than reach alone.
Explore LinkedIn Ads →
Pinterest Ads
Discovery-led advertising for visually driven products, inspiration searches and considered purchases.
Explore Pinterest Ads →What is included
Complete Paid Social fulfilment under your brand
We can take over an existing account or build campaigns from the ground up, with the level of support agreed before work begins.
Strategy and setup
- Account and tracking checks
- Campaign and funnel planning
- Audience research and exclusions
- Budget and objective recommendations
Management and testing
- Campaign setup and ongoing management
- Prospecting and retargeting
- Creative, hook and messaging tests
- Budget control and regular optimisation
Reporting and direction
- Client-ready or internal reporting
- CPL, CPA and ROAS context
- Lead-quality and landing-page feedback
- Clear priorities for the next period
How our white-label process works
Clear responsibilities and repeatable systems keep the partnership efficient as your client base grows.
Agency onboarding
We agree services, client types, objectives, KPIs, communication and reporting formats.
Account review or setup
We check access, tracking, structure, audiences and creative readiness before campaigns begin.
Testing and optimisation
We test targeting, placements, messaging and creative, then direct budget towards stronger performance.
Reporting and next steps
You receive clear performance context, practical recommendations and client-ready commentary.
Need to evaluate an existing account first? Start with a complimentary Paid Social Audit.
How it looks to your client
Your relationship stays protected
Your agency remains the visible strategic partner. We stay behind the scenes and provide the specialist execution your team needs.
We do not approach your clients, pitch additional services or use the relationship to promote Koupe Media. NDAs and clear non-solicitation expectations can be built into the partnership.
Your agency
- Owns communication and meetings
- Controls pricing and packaging
- Approves priorities and messaging
- Retains the client relationship
Koupe Media
- Completes agreed campaign delivery
- Manages testing and optimisation
- Provides reporting and insights
- Supports clean internal handovers
Creative responsibilities
Creative production is not included—but direction is
Your agency or client supplies the core photos, videos and product assets. We provide clear guidance so those assets are created with advertising performance in mind.
- Recommended formats and specifications
- Hooks, angles and campaign messaging
- Testing priorities and creative variations
- Performance feedback to guide future content
Why this matters: Paid Social needs a regular supply of authentic creative. Even strong targeting cannot compensate for weak, repetitive or unsuitable assets.
Campaign support
Built around the client’s real commercial objective
We recommend the campaign structure that suits the offer, customer journey and available budget rather than forcing every account into the same template.
Lead generation
Campaigns for service businesses, B2B offers, consultations, enquiries and high-consideration purchases.
eCommerce growth
Prospecting, product promotion and retargeting designed around revenue, margins and customer acquisition.
Local demand
Advertising for hospitality, events, fitness, beauty and location-based businesses that need bookings or footfall.
Retargeting
Campaigns for website visitors, engaged audiences and customer lists, with exclusions to reduce wasted budget.
A specialist partner—not another supplier to manage
The partnership is designed to protect your client experience, margins and reputation while improving delivery capacity.
Non-competitive
We never pitch your clients or use the relationship to promote our own agency services.
Performance-led
Optimisation decisions are based on meaningful business outcomes rather than reach or engagement alone.
Plain-English reporting
Reports explain what happened, why it matters and what should happen next.
Flexible support
Scale delivery as account numbers change without committing to a permanent internal hire.
What we need from your agency
Clear inputs keep delivery efficient
We will confirm responsibilities before onboarding so there are no surprises once campaign work begins.
Not the right fit: agencies promising guaranteed results, expecting strong performance without suitable creative, or withholding the access and lead-quality feedback needed to optimise effectively.
Advertising and tracking
Correct platform access, analytics, tracking details, landing pages and any relevant product-feed or CRM information.
Usable creative
A reliable supply of photos, video footage, brand assets and approved offers suitable for campaign testing.
Commercial context
Prompt approvals plus honest feedback on lead quality, sales outcomes, stock, capacity and operational constraints.
Questions agencies ask before getting started
Do you speak directly to our clients?
No. We work through your agency unless a different arrangement is explicitly agreed. You remain responsible for the client relationship and communication.
Can everything be delivered under our brand?
Yes. Reporting, recommendations and campaign commentary can be prepared for internal use or presented as your agency’s delivery.
Do you sign NDAs?
Yes. Confidentiality and non-solicitation expectations can be documented as part of the partnership.
Do you create photos and videos?
No. Your agency or client supplies the core creative assets. We provide direction on formats, hooks, messaging, variations and testing priorities.
Can you take over an existing advertising account?
Yes. We can review the current structure, tracking and performance before recommending whether to optimise, restructure or rebuild campaigns.
Is there a long-term commitment?
No. Support can be arranged flexibly around the agreed scope, account complexity and delivery requirements.
Can you support several client accounts?
Yes, subject to capacity and onboarding. We will agree a realistic delivery cadence so quality remains consistent as the number of accounts grows.
How is white-label support priced?
Pricing depends on platform, campaign complexity, advertising spend, number of markets and the reporting or strategic support required. We provide a clear scope before work begins.
Build delivery without hiring
Add specialist Paid Social support under your agency brand
Tell us about your clients, current capacity and the platforms you want to support. We will explain what a practical white-label partnership could look like.
White-label enquiry
Need white-label Paid Social support?
Tell us the client mix, platforms, capacity and timing you need. We’ll respond directly and keep your agency relationship protected.
- Direct specialist response
- Clear next step
- No hard sell
Want to compare our other white-label services? View this option →
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