Performance issues
A review of the account areas most likely to be limiting results.
Free PPC Audit for active campaigns
Free PPC Audit to find wasted spend.
If you are running PPC campaigns but are not confident they are producing the results they should, a PPC Audit is often the fastest way to uncover the problem.
PPC accounts can lose meaningful budget through poor targeting, inaccurate tracking, unmanaged search terms or inefficient campaign setups. The audit shows where that waste may be occurring without relying on an unsupported blanket percentage.
Human-led reviewClear findingsNo hard sellActionable next steps
No obligation and no generic tool export — just a clear review of what is working, what may be wasting budget and what to fix next.
Account reviewBudget focusReduce wasted spend
TrackingOptimise for real outcomes
Specialist-led analysis
Account clarity
What is a PPC Audit?
A PPC Audit is a detailed review of your paid advertising campaigns to evaluate how efficiently they are performing and identify areas for improvement.
Platforms such as Google Ads contain hundreds of settings that influence performance. Without regular reviews, even well-built accounts can slowly become inefficient.
The purpose is simple
Determine whether your campaigns are delivering the best possible results for the budget being spent.
- Campaign structure and segmentation
- Keyword targeting and search terms
- Budgets, bidding and automation
- Conversion tracking accuracy
- Ad copy and landing-page alignment
What you will receive
Practical findings, not generic observations
The review is designed to give you useful direction and a clearer view of what to fix first.
Wasted-spend opportunities
Clear insight into where budget may be leaking through poor targeting or setup.
Prioritised next steps
A clearer view of what to fix first and whether the account is ready to scale.
The goal is not to promise instant results. It is to show where performance is being lost and which changes are most likely to improve it.
What we review
The account areas with the greatest impact on performance
We review the full journey from the search query and campaign setup through to tracking, landing pages and the final conversion.
01
Campaign structure
Campaign organisation, ad groups, targeting setup and segmentation by service or product.
02
Keywords and search terms
Irrelevant searches, missing negatives, match-type issues and missed intent-led opportunities.
03
Budgets and bidding
Budget allocation, bidding-strategy suitability and whether campaigns have enough data to optimise.
04
Conversion tracking
Event accuracy, duplicate conversions, missing signals and whether the account is optimising towards real outcomes.
05
Ad copy performance
Messaging relevance, click-through-rate issues, weak offers and testing opportunities that affect click quality.
06
Landing-page alignment
Whether the journey makes sense from search to conversion and where conversion leaks may exist.
Google AdsStructure, intent, data and automation
Google Ads Audit
Is automation working in your favour?
Google Ads offers powerful automation tools, but those tools rely heavily on accurate data and well-structured campaigns.
We examine account organisation, keyword targeting and match types, search-term performance, conversion tracking, bidding strategy and ad copy. We also assess whether automation is helping performance or limiting it.
For ongoing optimisation after the review, explore our Google Ads management and wider PPC services.
Common account problems
Where PPC budgets are often lost
Across the accounts we review, the same underlying problems appear repeatedly. Many are straightforward to fix once they have been identified.
Broad-match keywords pulling in irrelevant searches.
Missing negative keywords allowing wasted spend.
Poor campaign structure limiting optimisation.
Conversion tracking firing on the wrong actions.
Budget pushed into poor-performing campaigns.
Brand and non-brand traffic mixed together.
Weak ad messaging reducing click quality.
Landing pages that do not match intent or convert effectively.
Not sure PPC is the right channel?
If paid search is not the best next step, it may make more sense to build long-term visibility with SEO services or create and retarget demand through Paid Social.
Why performance declines
PPC campaigns rarely fail because the platform does not work
Budget is more often wasted through gradual inefficiencies: campaigns that were never properly structured, outdated targeting settings, weak tracking data, limited optimisation or poor alignment between ads and landing pages.
Without regular account reviews, these issues can increase acquisition costs and reduce lead quality over time.
Human review vs automated tool
Context changes the recommendation
This review is carried out by PPC specialists who assess search intent, structure, tracking quality, landing-page relevance and commercial performance — not just surface-level account alerts.
You receive context, prioritised findings and practical next steps rather than a generic exported score.
What happens next
A straightforward four-step review
Clear analysis without jargon, pressure or unnecessary complexity.
Submit your account
Provide basic details about your campaigns and advertising platform.
Campaign analysis
We review structure, targeting, performance trends and tracking setup.
Findings summary
You receive a breakdown of the key issues and opportunities identified.
Recommendations
We outline practical next steps you can implement internally or with support.
You are free to implement the changes internally, with your existing agency or with Koupe Media through our PPC services.
Who it is for
Best for accounts with enough data to review properly
The free PPC Audit is most useful for businesses already running paid-search campaigns and wanting an informed second opinion.
Businesses already spending on PPC
- Google Ads accounts with rising CPL or CPA
- Teams unsure about current agency performance
- Businesses wanting a second opinion
- Companies experiencing declining lead quality
Accounts without enough usable signal
- Businesses not running PPC yet
- Accounts with almost no data to assess
- People looking only for an automated tool report
- Very low-spend accounts with no meaningful data
Not running campaigns yet? Our PPC services page explains how paid-search strategies are built from the ground up.
Considering Bing alongside Google? Explore Microsoft Ads management.
The wider strategy
PPC works best when each channel has a clear role
Paid search can generate demand quickly, while SEO builds long-term visibility and Paid Social creates awareness, creative demand and retargeting opportunities.
Long-term visibility
SEO Services
Build sustainable search visibility around the phrases your customers already use.
Explore SEO → Create and retarget demandPaid Social
Reach new audiences and reconnect with people who have already shown interest.
Explore Paid Social → Unsure where to start?Free Website Health Check
Review the wider SEO, PPC, Paid Social and conversion opportunity before choosing a channel.
Review the full opportunity →You can also review likely investment ranges on our digital marketing pricing page.
PPC Audit FAQs
Plain-English answers before you request yours
Common questions about account access, timing, deliverables and next steps.
What is a PPC Audit?
It is a review of your advertising campaigns designed to identify performance issues, wasted spend and opportunities to improve results.
How long does a PPC Audit take?
Most reviews can be completed within a few days, depending on the size of the account and the number of campaigns being analysed.
What does a Google Ads Audit include?
It typically evaluates campaign structure, keyword targeting, search terms, conversion tracking, bidding strategy and ad performance.
Is a PPC Audit worth it?
Yes. Many accounts contain inefficiencies that increase advertising costs. The review helps identify where improvements can be made.
Do you need access to my PPC account?
Yes. Temporary access allows us to review campaign data and provide accurate recommendations.
What happens after the review?
You receive clear findings and next-step recommendations. You can implement them internally, keep working with your current agency or speak to us about ongoing support.
Get your free PPC Audit
Find out where budget is being lost
We will review your campaigns, identify wasted spend, missed opportunities and tracking issues, then explain the clearest next steps.
- Campaign and targeting review
- Search-term and budget checks
- Conversion-tracking review
- No obligation to continue
Prefer a broader overview? Start with the free Website Health Check. You can also contact us or review PPC pricing.
