Free Paid Social Audit (Meta & TikTok Ads)
If you’re already running paid social ads and not seeing the results you expected, a Paid Social Audit is the fastest way to understand why. We review your Meta (Facebook & Instagram) and/or TikTok account, uncover wasted spend, highlight quick wins, and give you a clear plan to improve performance.
Want to understand costs first? View Paid Social pricing packages.
We can also audit or advise on LinkedIn Ads, Pinterest Ads, and Snapchat Ads.
Looking for a wider paid social overview? Visit the Social Media Advertising hub. Need broader channel advice? Start with a Free Digital Marketing Audit. Agency partner? Explore White Label Paid Social.
Is a Paid Social Audit right for your business?
This audit is designed for businesses that are already running ads and want clearer performance, better efficiency, and a plan that’s easy to act on.
Ideal if you’re currently running ads
- Meta (Facebook / Instagram) campaigns are live
- TikTok ads are live (or recently tested)
- CPL / CPA is rising or inconsistent
- You’re unsure what’s actually working
Not the right fit if…
- You’re not running ads yet
- You want a full paid social strategy page instead (see Social Media Advertising)
- You want a full marketing overview (see Free Digital Marketing Audit)
What we need from you to complete the audit
- Read-only access to Meta Ads Manager and/or TikTok Ads Manager
- The landing page(s) your ads send traffic to
- Your primary goal (leads or sales) + what counts as a conversion
We only review your account for the audit — we won’t make changes unless you explicitly ask. For ongoing management, full access is required so we can test, optimise and scale properly.
Timeline: Most audits are completed within 7 working days once access is granted.
What we review in a Paid Social Audit
We focus on the areas that move performance the most — structure, tracking, targeting, creative, and budget efficiency.
Account & structure
- Campaign structure & objectives
- Budget allocation & account hygiene
- Learning limitations & delivery issues
Tracking & events
- Pixel / event setup (Meta + TikTok)
- Conversion signals & attribution gaps
- Optimisation event alignment
Targeting & audiences
- Cold vs warm structure
- Retargeting + exclusions
- Overlap, waste, and missed segments
Creative & messaging
- Creative fatigue & performance trends
- Hooks, formats & angle testing
- Message-to-market fit
Performance & waste
- CPL / CPA / ROAS review
- Budget leaks + inefficiencies
- Scaling readiness
Next steps & plan
- Priority actions (what to fix first)
- Testing roadmap
- Clear “do this next” guidance
Running only one platform?
That’s fine — we can audit just one account and show you the clearest improvements first. Start with Meta Ads Management or TikTok Ads Management.
Need city-specific support?
Explore Paid Social Manchester, Paid Social Newcastle, or Paid Social Chester.
Important note on content creation
We don’t create paid social video content for clients. All ad creative must be produced by you or your team. What we provide is strategic guidance, testing frameworks, and performance feedback — so the content you create is built to convert.
Meta Ads Audit & TikTok Ads Audit
We can audit one platform or both, depending on what you’re running. If you want ongoing support after the audit, explore our management pages below.
Prefer a broader platform overview? Visit our Social Media Advertising hub.
Meta Ads Audit (Facebook & Instagram)
We review Meta Ads Manager structure, conversion tracking, audience setup, creative performance and retargeting logic. Perfect if results are inconsistent or CPL is creeping up.
Explore Meta Ads Management.
TikTok Ads Audit
We assess TikTok Ads Manager setup, event signals, creative testing approach, delivery stability and scaling readiness. Built for businesses that want performance — not just views.
Explore TikTok Ads Management.
LinkedIn Ads support
Running B2B paid social as well? We can review or support LinkedIn Ads Management where account structure and lead quality matter more than volume.
Agency partner?
If you need audit support or fulfilment under your own brand, see White Label Paid Social.
What you’ll get after the audit
No templated reports. Just clear, practical insight so you know exactly what to do next.
What’s working
What to keep, protect, and build on.
What’s wasting budget
Where spend is leaking and how to stop it.
What to do next
A priority plan with quick wins and next steps.
If you want to fix things in-house
We’ll give you a clear list of priority actions and a testing plan you can implement yourself.
If you want us to manage it
We’ll outline what we’d do, why it matters, and the fastest route to better CPL/CPA/ROAS. View pricing for packages.
Where to go next
Want the broader paid social picture? Visit the Social Media Advertising hub. Need platform-specific support? Choose Meta Ads Management, TikTok Ads Management, or LinkedIn Ads Management.
Paid Social Audit FAQs
Quick answers for SMEs running Meta and/or TikTok ads.
How much does a Paid Social Audit cost?
It’s completely free. The goal is to give you clarity on what’s happening in your ad account and what to fix first.
Is this a free Facebook ads audit and free TikTok ads audit?
Yes. We can audit Meta ads, TikTok ads, or both — depending on what you’re currently running.
What access do you need for the audit?
For the audit, we only need read-only access to your Meta Ads Manager and/or TikTok Ads Manager.
We won’t make changes unless you explicitly ask.
If you want ongoing management after the audit, full access is required so we can optimise, test and scale campaigns properly.
How long does it take to receive the audit?
Most audits are completed within 7 working days once access is granted.
Will you try to sell me straight away?
No. We’ll share what we find and what we’d do next. If ongoing management would help, we’ll explain why — clearly and honestly.
I’m not running ads yet — what should I do?
If you’re not running ads yet, we’d usually start with the wider marketing picture first. Try our Free Digital Marketing Audit.
Do you offer ongoing paid social management?
Yes — we manage platforms individually or as a wider paid social mix. Explore Social Media Advertising, Meta or TikTok.
Can you help with city-specific paid social support?
Yes — see Paid Social Manchester, Paid Social Newcastle, or Paid Social Chester.
Get a Free Paid Social Audit
We’ll review your account, highlight wasted spend, uncover quick wins, and show you exactly how to improve performance. No pressure. No obligation. Just clarity.
Clear KPIs · Honest feedback · Smarter spend · Free Digital Marketing Audit · White Label Paid Social
Want platform-specific support? See Meta Ads Management, TikTok Ads Management, or LinkedIn Ads Management.
