Organic sessions+212%year on year
Digital marketing case studies
Digital Marketing Case Studies: SEO, PPC and Paid Social Results.
Explore real examples of how SEO and Paid Social have helped businesses improve visibility, generate more relevant traffic and turn marketing activity into commercial progress.
Real client workPlain-English reportingNo vanity metrics
Selected client resultsSEO + Paid Social
+300%Qualified inbound leads
80%Growth in ranking keywords
50+Core-term position improvements
Paid SocialMore trafficleading to more sales
Performance firstStrategy → execution → improvement
Why our results matter
Results you can understand and trust
Growing a business is difficult enough without guesswork. Every strategy we deliver is built around measurable progress and the commercial outcome that matters to you.
Our case studies show what can happen when strategy, execution and honest reporting work together. No jargon. No vanity metrics. Just clear progress.
Commercial priorities first
We focus on relevant traffic, qualified enquiries and sales rather than surface-level numbers that look impressive but do not help the business.
Transparent delivery
You can see what has been completed, why it matters and what we recommend doing next.
Continuous improvement
Performance data shapes each next step, helping us refine content, targeting and campaigns over time.
Featured SEO case study
Neaco — full-service SEO
A structured SEO strategy designed to improve organic visibility, increase relevant traffic and generate more qualified enquiries.
Project snapshot
- Industry
- Construction & manufacturing
- Location
- United Kingdom
- Services
- SEO, content strategy and local SEO
The challenge
Neaco operates in a competitive construction and manufacturing market. Despite strong products, organic traffic and inbound enquiries were inconsistent without a clear, prioritised SEO strategy.
Our strategy
We built a structured programme around technical foundations, keyword and search-intent research, commercially useful content, on-page optimisation and a clearer internal-linking structure.
+212%Organic sessions year on year
+300%Qualified inbound leads
80%Growth in ranking keywords
50+Position improvements across core terms
“Liam and his team at Koupe Media have played a pinnacle role in the growth of Neaco.”Alan Green, Managing Director
10-page PDF
Downloadable SEO case study
How a UK B2B business turned SEO into its most cost-efficient lead channel
Download the full case study to explore the three-year journey from low-converting organic traffic to a commercially focused lead-generation channel.
+120%Organic enquiries
+735%Conversion rate
-27.5%SEO cost per lead
The PDF covers the initial challenge, the intent-led SEO strategy, three years of results and the practical lessons for other B2B businesses.
Paid Social case study
Sister & Co — building demand for a natural skincare brand
The campaign combined detailed audience targeting, varied creative formats and ongoing optimisation to increase visibility, engagement, website traffic and sales.
How we work
How we turn strategy into results
Every project is different, but the process remains focused, transparent and grounded in performance.
Discovery and review
We review your website, tracking, current performance and competitors to identify the clearest opportunities.
Strategy
We create a prioritised plan aligned with your goals, budget and capacity to implement changes.
Implementation
SEO, PPC or Paid Social activity is delivered with clear ownership and full transparency.
Reporting and refinement
We explain what changed, what the data shows and where the next improvement should come from.
Tools we use
Reliable data behind every recommendation
We use established marketing and analytics platforms to track performance, identify opportunities and keep campaigns moving in the right direction.
Google Analytics
Search Console
Semrush
Screaming Frog
Google Ads
Meta
TikTok
Tag ManagerHow to read our results
Context matters more than an isolated percentage
Results depend on the starting point, reporting period, market, budget, implementation speed and how a lead or conversion is defined. Case-study figures should be read alongside the strategy and measurement context.
Starting position
We consider the website, account structure, existing demand and previous activity before judging the size of an improvement.
Measurement period
Year-on-year, pre-and-post and longer-term comparisons answer different questions. The relevant basis is stated where it is available.
Commercial definition
Traffic and platform activity are supporting signals. Qualified enquiries, sales, conversion rate and cost efficiency provide stronger commercial context.
No universal promise
Past results are evidence of the work completed for a particular client; they are not a guarantee that another business will achieve the same outcome.
The SEO figures shown on this page are drawn from client reporting in Google Analytics, Google Search Console and Semrush. We present them alongside the strategy and measurement context rather than as a universal performance promise.
More case studies
More client stories are being prepared
We are actively working with more SMBs and will add new case studies as projects develop and results can be shared responsibly.
Your next step
Let’s find the clearest growth opportunities in your marketing
Start with a complimentary review. We will explain what appears to be working, what may be holding performance back and which next step makes the most commercial sense.
Ready to talk?
Want to discuss what this could look like for your business?
Tell us what you want marketing to improve and we’ll point you towards the most sensible SEO, PPC or Paid Social route.
- Direct specialist response
- Clear next step
- No hard sell
Prefer a complimentary Website Health Check? View this option →
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