By Liam Wellings, Koupe Media · Last updated: March 2026
Landing Page Optimisation for SMEs: How to Turn More Clicks into Leads
If your landing page is getting traffic but not enough enquiries, the problem may not be traffic first. It may be clarity, trust, friction, message match, mobile UX, or a weak offer. For SMEs, landing page optimisation is about turning more of the clicks you...
Last updated: March 2026
SEO vs PPC for SMEs: Which Should You Invest in First?
If you are a small business deciding where to put limited marketing budget, this is one of the most important questions you can ask: should you invest in SEO or PPC first? The right answer depends on urgency, budget, competition, website quality, and how quickly you need leads.
SEO vs PPC for...
By Liam Wellings, Koupe Media · Last updated: March 2026
What Happens in the First 90 Days of an SEO Campaign?
If you are considering SEO, one of the biggest questions is usually not what SEO is. It is what actually happens once the campaign starts. The first 90 days should make the campaign feel clearer, stronger, and more measurable — not necessarily finished.
Who this guide is...
By Liam Wellings, Koupe Media · Last updated: March 2026
How Much Does SEO Cost for a Small Business in the UK?
If you are trying to work out SEO cost for a small business in the UK, the honest answer is that most small businesses should expect SEO to cost somewhere between around £500 and £2,000+ per month, depending on competition, geography, website quality, and how ambitious the...
Meta ads are about to get more expensive in the UK and five other markets.
Koupe analysis: This is more than a small platform fee. It is another sign that paid social costs are becoming harder to absorb without strong account efficiency.
Small increases expose weak funnels fast. If your targeting, creative or landing pages are underperforming, a higher cost base makes that...
