Paid Social Agency for SMEs That Want ROI (Not Vanity Metrics)
Looking for a paid social advertising agency or paid social media agency? You’re in the right place.
Koupe Media is a performance-led paid social media agency helping SMEs turn social media advertising into leads, sales and pipeline. We plan, launch and optimise campaigns across Meta, TikTok, LinkedIn, Pinterest and Snapchat — with clear KPIs, simple reporting, and a testing framework built to scale what works.
Creative testing + performance optimisation
Tracking-first (pixels, events, clean reporting)
Built for SME budgets
No long-term contracts
Social Media Advertising That’s Built to Convert
Paid social isn’t “boosting posts”. It’s structured testing: the right offer, the right audience, the right creative — measured against a clear conversion goal. Done properly, it becomes a predictable acquisition channel.
This hub page is for businesses comparing paid social providers and deciding where to start. For platform-specific detail, we link to dedicated pages so Google (and users) stay clear on intent and outcomes.
Want to see all digital routes we offer? Explore our digital services.
Paid Social for SMEs, eCommerce & B2B
Paid social works best when it’s built around your business model — not generic “awareness”. For SMEs, that usually means one of four outcomes:
- Lead generation: booked calls, form fills, enquiries (local + national)
- eCommerce sales: product discovery, retargeting, and catalogue-led scaling
- B2B pipeline: high-value leads via LinkedIn + retargeting across Meta
- Upper funnel: awareness, reach, and engagement to feed retargeting and conversion
If you want our broader SME-first approach across channels, see: digital marketing for SMEs.
Platforms We Manage
Each platform has a different strength. We’ll recommend the best mix based on your audience, goals and budget — then manage everything under one joined-up strategy.
Want to understand costs before you enquire? See our Paid Social packages.
Meta Ads
Facebook + Instagram • lead gen • retargeting
Ideal for predictable lead generation, remarketing, and eCommerce scaling — with fast feedback loops for testing offers and creatives.
Best for:
Lead generation
Retargeting
Local services
TikTok Ads
creative testing • discovery • scalable demand
Best when you have strong creative and want volume. We build testing systems that find winners quickly and scale efficiently.
Best for:
Creative testing
Product discovery
eCommerce scaling
LinkedIn Ads
B2B targeting • decision makers • pipeline
Built for B2B lead generation and higher-value services. We align targeting, offer and follow-up so CPL stays realistic.
Best for:
B2B lead gen
High-value services
Decision makers
Pinterest Ads
high intent • discovery • eCommerce
Great for product discovery and intent-led browsing. We structure campaigns around categories, audiences and creative themes.
Best for:
Product discovery
High-intent browsing
eCommerce
Snapchat Ads
upper funnel • reach • younger audiences
Useful for awareness and engagement at scale when your target audience skews younger. We keep tracking tight and goals clear.
Best for:
Awareness
Reach
Younger audiences
WL
White Label Paid Social
agency partners • fulfilment • reporting
For agencies that want a delivery partner for paid social — clean comms, clear reporting, and reliable fulfilment.
Best for:
Agency partners
Fulfilment
White label delivery
Prefer to start with a single channel? That’s fine — we’ll recommend the best starting point based on goals, budget and timeline.
What Makes a Paid Social Campaign Actually Work
Most underperforming campaigns fail for one of three reasons: weak creative, unclear offers, or poor tracking. Our approach fixes those first — then scales what’s proven.
Creative built for testing
We produce or guide ad creative around a testing plan — angles, hooks, proof, and clear CTAs — not random posts turned into ads.
Offers that convert
We refine the offer and landing page journey so clicks don’t leak. Paid social works when the “next step” is obvious.
Tracking you can trust
We focus on conversion tracking and clean reporting so decisions are based on outcomes — not vanity metrics.
Important note on content & creative
We don’t produce ad creative (video / image assets) for clients. Your team creates the assets — we provide clear guidance on formats, hooks, angles, messaging and testing frameworks so your content is built to perform, not guess.
What we need from you to succeed: a clear offer, a landing page (or a page we can guide improvements on), access to tracking (pixels/events), and a realistic content cadence for testing.
If you’re looking for a fully hands-off service where the agency creates all creative with no internal involvement, we may not be the right fit — and we’ll be upfront about that.
Our Paid Social Process
A straightforward framework that gives SMEs clarity, momentum and measurable improvement.
1) Audit & baseline
We review your offer, funnel, tracking and current performance to find quick wins and the biggest blockers to ROI. Start with a Paid Social Audit.
2) Strategy & setup
We define KPIs, build your campaign structure, and map out creative angles and testing priorities.
3) Launch & testing
We test creatives, audiences and offers to find what converts — then feed learnings back into new iterations.
4) Optimise & scale
Budget is shifted into what performs, CPL/CPA is improved, and reporting stays simple and action-led.
Paid Social FAQs
Straight answers for SMEs comparing agencies and deciding where to start.
What does a paid social agency actually do?
A paid social agency plans, launches and optimises social media ad campaigns. That includes account setup, targeting, creative testing, tracking, landing page guidance and reporting — all tied to leads, sales, and ROI.
How much should SMEs spend on social media advertising?
It depends on your industry and goals. Many SMEs start with a controlled test budget to prove CPL/CPA, then scale once results are consistent. If you want transparent options, see our pricing packages.
Which platform is best: Meta, TikTok or LinkedIn?
Meta is usually strongest for consistent lead gen and retargeting (see Meta Ads Management). TikTok is ideal for creative-led discovery and volume (see TikTok Ads Management). LinkedIn works best for B2B decision makers and higher-value services (see LinkedIn Ads Management).
Do you offer audits before we commit?
Yes — start with a paid social audit. We’ll highlight quick wins, tracking issues, and the clearest next steps for growth.
More questions? Visit our FAQs.
Looking for a local partner? Explore Paid Social Manchester, Paid Social Newcastle, or Paid Social Chester.
Get a Free Paid Social Audit
We’ll review your paid social setup, tracking and current performance (or opportunities if you’re starting fresh), highlight quick wins, and outline the best next steps — in plain English.
No obligation · Clear next steps · Built for SMEs
